Easter Seals Jobs

Description:

Our client is seeking an experienced AdTech Engineer. The role requires knowledge of the current solutions in the Digital, Acquisitions, Creative and AdTech ecosystem, strong experience in building and working with a variety of websites, ad platforms, Analytics platforms and marketing technologies. The AdTech Engineer will develop and implement ad serving technology products, integrations between our analytics and ad platforms, and end-to-end tracking solutions that enable the team to execute and track digital campaigns in a strategic and efficient manner.

The candidate will be an expert with HTML, CSS, Javascript, SQL, Javascript and various technologies that enable integrations, execution and evaluation of the technical ad space.

The ideal candidate will have experience with integrations between multiple platforms (Adobe Audience Manager, Adobe Analytics, GA360, Google Campaign Manager, SA360, DV360, Marketo, Liveramp, etc.). The successful candidate will have a clear perspective on how to implement a tracking solution to ensure all digital activity is measured accurately across various vendors and have an advanced understanding of how lead flow works in marketing. They will demonstrate a passion for working cross functionally to build scalable solutions that enable ServiceNow to grow its digital footprint. Innovation, creativity, and a solid technical understanding of the major marketing products will be the primary tools for this role. The successful candidate will need to thrive in a constantly innovating and changing environment.

Skills:

Adtech, html, css, javascript, servicenow, gcms, tableau, sql, python

• Conceptualize and implement full funnel tracking solutions for digital marketing activities with DXP Data team

• Work with DXP Data team and or external vendors to implement our tracking technologies to assure our campaigns are property tracked to our KPIs and to pipeline

• Drive projects with our analytics, marketing operations and internal engineering teams to ensure a single source of truth for our reporting and business intelligence needs

• Develop the architecture for how we track delivery campaigns into the servicenow.com experience and beyond

• Work with cutting-edge technology vendors to understand, integrate and drive the roll-out and performance evaluation of new technologies.

• Partner with the analytics team to give the business the most current view of core metrics and create executive dashboards to give insightful views of the business performance by channel.

• Run onboarding of third-party vendors with our internal DXP Data team, providing specifications and roll out plans as needed

• Represent digital marketing POV in projects with DXP, BI, Marketing Operations and other teams to make sure that marketing systems, processes and integrations incorporate digital requirements.

• Stay current on innovations and new technology solutions to guide the evolution of our digital acquisition efforts and our ability to target our ideal audiences and expand our reach in a global scale

• Create Rich Media build processes and workflows, ensuring the tracking ties back into our larger systems

• Experiment with multi-variant testing to pilot new programs and justify changes to existing workflows.

• Regularly surface and address potential issues or concerns, ensuring quality digital acquisition practices (includes QA of website, form fill and ad ops related inquiries).

• Work closely with the SEO, SEM, AM, EMAIL, Ad Ops team as well as internal partners on technical needs to execute and track the DASO business

About TEKsystems:

We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.

The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.