Job Information
ISMG - Information Security Media Group Marketing Campaign Manager - Events in New York, New York
If you don’t think you meet all of the criteria below but are still interested in the job, please apply!
About Us
ISMG is a global intelligence firm & premier media organization dedicated solely to cybersecurity, information technology, artificial intelligence, & operational technology. With a diverse portfolio of over 20 brands, 38 digital media platforms, & more than 400 in-person & virtual events held annually, we connect with a global audience of over 1.8+ million subscribers.
ISMG’s best-in-class events are carefully curated with the mission of providing high-impact education & engagement for cybersecurity professionals. We uniquely position each event to provide attendees with informed perspectives & actionable solutions for their pressing cybersecurity challenges.
Global Summits: ISMG Summits are large-scale, geo-targeted, industry-specific, & topic-driven events designed for security leaders. The carefully curated agendas feature a keynote address from an industry luminary, case-based learning, interactive networking & more.
Executive Roundtables: ISMG's Roundtables give cybersecurity professionals the opportunity to discuss specific challenges being faced by today’s cybersecurity landscape with a handful of market leaders in an informal & private closed-door setting.
Custom Events: Specialized events that are exclusively curated with a blend of actionable education & unique experiences tailored for senior security professionals & business leaders who hold security, privacy, & risk responsibility for their organizations.
The Opportunity
ISMG’s events also provide vendors with an effective method to generate leads while raising their brand exposure & awareness through sponsorship opportunities! Critical to the success & value of these sponsorships is ensuring our events have full attendance of quality guests.
That said, we are looking for a Marketing Campaign Manager to align with our Global Events Department & own the development & execution of inbound marketing strategies that will expand our audience reach & drive increased attendance. In this role, you will focus on understanding the audiences of our events, primarily targeting cybersecurity leaders & practitioners, & create content, tell stories, & manage multi-channel marketing campaigns to appropriately position our brand & generate event attendees. Additionally, you’ll drive optimization by analyzing & reporting on the effectiveness of these marketing efforts & making adjustments as needed.
If you are a creative, collaborative, & passionate marketing professional who thrives in a fast-paced environment & is eager to solve complex problems while engaging with some of the smartest people in the cybersecurity industry, then we are looking forward to hearing from you!
What You'll Be Doing
Developing & implementing inbound marketing strategies for ISMG global events that resonate with target audience segments & result in increased event attendee rates.
Creating & managing digital campaigns such as email marketing (primary), social media, video, PPC/SEO, etc. to drive event registration.
Utilizing nurture campaign tactics to reduce attendance attrition (registered vs. attended)
Tailoring & packaging promotional content for effective & engaging delivery via email & other campaigns.
Collaborating with graphic design team to oversee production of creative assets used for enhanced brand recognition/marketing.
Analyzing event campaign results & optimizing accordingly to improve performance & drive desired results.
Presenting comprehensive campaign reports & performance analysis to stakeholders, showcasing key metrics such as impressions, clicks, conversions, & ROI.
Enabling Event Sales teams to effectively position & close event sponsorships by aligning on audience engagement efforts, providing event briefs, & consistently transferring valuable knowledge.
What You’ll Bring For Success
Bachelor’s or Master's degree in Marketing, Events, Public Relations, Communications, or other related fields
5-7+ years of experience in Inbound Marketing/Event Marketing
Experience deploying & managing multi-channel marketing campaigns from start to finish
Strong understanding of inbound digital marketing strategies such as SEO/key word search, programmatic, email marketing, social media management/advertising, blog posts, video, etc
Technical proficiency with related digital marketing tools such as CRM, automation software, databases, etc. (coding/HTML skills is a plus)
Excellent writing & editing skills with experience aligning creative content & copy across various channels
Knowledge of website analytics tools & experience analyzing data
Ability to prioritize & manage multiple tasks & projects
Apply now! Visit www.ismg.events for more information.
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