Easter Seals Jobs

Marketing and Communications Manager, CUNY Online

POSITION DETAILS

CUNY Online, part of the Office of Academic Affairs, is dedicated to advancing accessible, high-quality online education across the University. By empowering colleges to develop and enhance asynchronous programs, CUNY Online supports the University's mission to expand learning opportunities for diverse student populations. Marketing and communications are integral to the success of CUNY Online, driving awareness, enrollment, and engagement through strategic campaigns, digital advertising, and program-specific guidance that amplify the impact of online offerings throughout the CUNY system.

The Manager of Marketing and Communications, CUNY Online will play a key role in supporting the development and execution of marketing strategies aimed at promoting CUNY’s online programs. Reporting to the University Director of Marketing and Communications, this position will assist in the creation of performance-driven marketing campaigns, manage day-to-day operations related to content creation and optimization, manage social media and creative, and support advertising efforts. The incumbent will help ensure that all campaigns are data-driven, tailored to reach diverse audiences, and align with CUNY’s enrollment goals.

Key responsibilities include, but are not limited to the following:

• Oversee content updates for the CUNY Online website and ensure accuracy and consistency across marketing materials.

• Develop and execute paid social media and digital marketing strategies to engage prospective students, drive leads, and support enrollment goals.

• Provide input in the development and implementation of integrated marketing and communications plans across multiple platforms to promote Online education programs.

• Manage the creation of new social media accounts and collaborate on branding strategies.

• Support media procurement efforts by coordinating placements, tracking performance, and collaborating with external vendors and central marketing staff.

• Monitor campaign performance, gather data, and assist in reporting analytics to assess the effectiveness of marketing initiatives.

• Produce and manage the creation of presentations, reports, and other materials that communicate the outcomes and successes of CUNY’s Online programs.

• Collaborate with internal teams, including admissions, program marketing staff, and support teams across the campuses, to ensure cohesive messaging and consistent brand representation.

• Contribute to creative projects, including the development of marketing assets such as advertisements, social media content, and publications

NOTE :

Until further notice, this position is eligible for a hybrid work schedule.

QUALIFICATIONS

Minimum:

Bachelor's degree and six years' related experience required.

Preferred:

• Degree in marketing, communications, or a related field/discipline.

• Six years of experience in marketing and communications within higher education or online learning environments.

• Ability to work collaboratively and assist in managing multiple projects in a fast-paced environment.

• Expertise in social media, social listening software, SEO strategy and optimization tools, display media, and search ads (Google, META, LinkedIn, YouTube, Hulu, etc.).

• Strong analytical skills and experience with Google Analytics, reporting dashboards, data visualizations, and social insight tools.

• Excellent writing and editing skills, with the ability to create compelling content for a variety of digital channels.

• This role is ideal for a motivated marketing professional eager to assist in the strategic growth of CUNY’s online education programs while gaining valuable experience in a dynamic environment.

CUNY TITLE OVERVIEW

Manages marketing and advertising initiatives to achieve specific marketing goals.

• Develops advertising programs consistent within overall marketing plans to achieve image, awareness and/or enrollment goals

• Implements programs in print, radio, broadcasting, mail, and electronic communications, coordinating with internal units and external service providers

• Actively manages and moderates electronic content and marketing tools for both College and external web sites and sources, including social networks, video portals, and listservs

-Develops, tracks, and reports on both advertising costs (budgets) and results to assure goals are met; collects and analyzes data on exposure, traffic, and other metrics

• May supervise staff and external service providers

• Performs related duties as assigned.

CUNY TITLE

Higher Education Associate

FLSA

Exempt

COMPENSATION AND BENEFITS

The salary range is $90,375- $96,602 , commensurate with education, credentials, and experience.

CUNY's benefits contribute significantly to total compensation, supporting health and wellness, financial well-being, and professional development. We offer a range of health plans, competitive retirement/pension benefits and savings plans, tuition waivers for CUNY graduate study and generous paid time off. Our staff also benefits from the extensive academic, arts, and athletic programs on our campuses and the opportunity to participate in a lively, diverse academic community in one of the greatest cities in the world.

HOW TO APPLY

For full consideration, submit a cover letter and resume online via CUNY's web-based job system, addressing how your experience and credentials meet the responsibilities and qualifications outlined.

The direct link to the job opening from external sources is:

https://hrsa.cunyfirst.cuny.edu/psc/erecruit/EMPLOYEE/HRMSCG/c/HRS_HRAM_FL.HRS_CG_SEARCH_FL.GBL?Page=HRS_APP_JBPST_FL&Action=U&FOCUS=Applicant&SiteId=1&JobOpeningId=29679&PostingSeq=1

Current CUNY employees must apply through CUNYfirst Employee Self Service using their login credentials. After you login, click the Careers tile on the Employee Self Service Menu page to view job openings

CLOSING DATE

February 11, 2025.

JOB SEARCH CATEGORY

CUNY Job Posting: Managerial/Professional

EQUAL EMPLOYMENT OPPORTUNITY

CUNY encourages people with disabilities, minorities, veterans and women to apply. At CUNY, Italian Americans are also included among our protected groups. Applicants and employees will not be discriminated against on the basis of any legally protected category, including sexual orientation or gender identity. EEO/AA/Vet/Disability Employer.

Job ID

29679

Location

Central Office