Job Information
Publicis Groupe Manager, Retail - Pharma in New York, New York
Company Description
At CoLab, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. CoLab uses living data to create brand movements at the speed of people’s lives. We move faster, create movements, and deploy real time data that connects world class creative to content and media in service of growth and ROI.
As part of Publicis Media, our leadership is defined by experience, commitment, and continuity across our vast network. Helming our agencies and teams are some of the most seasoned experts in the industry, committed to doing the best for our people and our clients every day, and bound together by our inclusive and humane culture. No matter whether we’re recruiting new talent or devising new media campaigns for our clients, we put the humanity and identity of real people at the forefront of everything we do. And our peerless history of continuous learning and innovation means we never stand pat.
Publicis Media is the #1 media network in North America, made of a family of world-class media agencies, solutions, and talent. Together, we comprise more than 23,000 people in more than 60 countries, united to serve the world’s best-known and most successful brands
Job Description
Position Summary
The Manager, Retail - Pharma is responsible for planning and managing the Retail and Point of Care media programs assigned to clients. Develops relationships with POC media partner, plans and coordinates projects, and works directly with the Point of Care media team and Strategy team.
The goal for this role is to support client Point of Care marketplace initiatives and help develop and maintain Point of Care partnerships.
Key Responsibilities
Knowledge
Firm understanding of how the agency works and how jobs flow throughout
Firm understanding of client’s business and goals
Understanding of how client business objectives translate into Point of Care marketplace strategies
Understanding of the overall Point of Care marketplace and partner landscape
Firm understanding of Point of Care partnership opportunities, deals and terms
Firm understanding of agency Terms + Conditions and Point of Care partner contracting process
Day-to-Day
Development of Point of Care RFPs
Creation of Point of Care tactical recommendation
Negotiation of Point of Care buys
Informs the Point of Care media plan based on marketplace intelligence supported by analytics
Leads coordination of data collection & analysis for Point of Care planning & activation
Point of Care media partner level investment forecasting
Contributes to business rules and parameters of the point of care engagement
Contributes to cross franchise strategy
Prepare HCP target list for dissemination to partners
Evaluation and selection of offices and tactics by brand
Monthly & Quarterly validation and verification of each partner. Confirmation of delivery by office.
Responsible for managing timely delivery of Point of Care projects and tasks
Contributes Point of Care POVs
Contributes to ad hoc projects
Internal + External Relationships
Responsible for managing and prioritizing own assignments
Provides clear, regular communication regarding status of Point of Care projects
Develops relationships with Point of Care media partners
Collaborates internally with across capabilities and teams
Qualifications
Exhibits professionalism, integrity, self-awareness, and an attitude of continuous improvement
Ability to multi-task, manage one’s time, and demonstrate personal organization to meet deadlines
Proven ability to lead people and projects
Strong written and verbal communication skills
Power-user of business IT software: MS Excel, Word, PowerPoint
Literacy of business intelligence software such as SQL, MicroStrategy, Datorama, etc. and an understanding of data manipulation
Adherence to agency procedures (on-time and accurate time sheets, performance conversations)
3-5 years of industry experience, preferably within media planning and/or buying for Point of Care, Out of Home, or HCP
Pharmaceutical industry a plus
Additional Information
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $70,000 - $110,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 05/31/2024.
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