Job Information
Shake Shack Lifecycle Marketing Strategist in New York, New York
Job Summary
As a member of our growing Digital Marketing team, the Lifecycle Marketing Strategist will play a key role in developing and managing our digital offers to drive guest frequency and retention. The Strategist plays a key role in ensuring our offer roadmap milestones are met and day-to-day will be responsible for offer set up, offer ideation, testing, and execution within our marketing automation tools. This is a fantastic opportunity to gain valuable skills in offer management and campaign execution. This is a highly collaborative role working cross-functionally with marketing, IT, and ops teams and will play an instrumental part in the execution of Shake Shack’s offer management strategy.
Job Responsibilities and Duties
Offer Optimization:
Assist in developing and implementing digital offer strategies across various owned and paid channels.
Set up, test, and manage offer campaigns within our offer management and marketing automation platforms
Conduct A/B testing to optimize offer performance.
Analytics and Campaign reporting:
Analyze offer campaign data and provide detailed redemption reporting and insights to refine future strategies.
Deliver weekly offer performance reports to key stakeholders
Create, maintain, and mature an offer management tracking plan
Lifecycle Strategy:
Oversee a formal intake process for new requests & work
Strategize with cross-functional partners to support offer needs for paid media and regional marketing
Stay up to date on digital marketing trends and best practices.
Knowledge, Skills, Abilities
Data analysis and data visualization experience preferred
Experience with marketing automation, orchestration and offer tools a plus
Excellent communicator with internal and external partners at all levels of an organization
Strong analytical, problem-solving and organizational skills
Excellent written and verbal communication skills
Requirements - Education, Experience, Physical, and Competencies
Education Requirements
Bachelor's Degree or equivalent work experience
Work Experience
1-3 years
Related Experience
Proficiency in Microsoft Office suite including Excel
Familiarity with CDPs (Customer Data Platforms) and marketing automation platforms preferred
Familiarity with offer management tools preferred
Competencies
Self-Development & Growth
Interpersonal Skills & Empathy
Effective Communication
Knowing the Business
Organization & Delegation
Driving & Delivering Results
Pay Range - $69,215.00 - $88,265.00
About Us
Beginning as a hot dog cart in New York City’s Madison Square Park, Shake Shack was created by Danny Meyer, Founder and CEO of Union Square Hospitality Group and best-selling author of Setting the Table. Shack Fans lined up daily, making the cart a resounding success, and donating all proceeds back to the park beautification efforts. A permanent stand was eventually built…and the rest is Shack history! With our roots in fine dining and giving back to the community, we are committed to high quality food served with a high level of hospitality. Our team members enjoy a positive work environment that is deeply committed to the philosophy that we "Stand for Something Good."
We are expanding across the U.S. and around the world! Join our #ShackFam
Shake Shack is an Equal Opportunity Employer All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion, creed, age (over 40), disability (mental and physical), sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military and veteran status.
Our company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable laws.
