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Publicis Groupe Director, Strategy in New York, New York

Company Description

About Zenith:

Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities and our media investments for some of the world’s leading brands.

Job Description

Overview:

Generate strategic media initiatives and lead the implementation of the media plans for a major client.

Responsibilities:

  • Oversee media strategy and plan development and budget

  • Managing the process and procedure for client set up, billing and all administrative functions

  • Evaluating, identify and sizing media target based on client brief.

  • Responsible for developing and executing strategy for the functional area

  • Evaluating composition of a wide range of media vehicles to determine which would most effectively reach the target audience

  • Presenting recommendations to account service and clients

  • Maintaining strong relationship with key clients

  • Following detailed instructions and using established procedures, completes work in a detailed and complete manner

  • Supervising, training and developing skills of Assistants and Supervisors by managing workload, delegating responsibilities and checking work for accuracy.

  • Provide job performance feedback to subordinates and make recommendations to management.

  • Providing staffing recommendations and daily supervision to all accounts

  • Performs under immediate supervision, using established procedures to accomplish assigned tasks

  • Assists in more advanced functions as part of training and development

  • Refers questions and problems to higher levels

  • Resource for others in resolution of complex problems/issues

  • Minimal supervision, relies on advanced experience/judgment

  • May perform other duties and responsibilities that management may deem necessary from time to time.

  • Responsible for managing projects and resources for areas of specialization, both media specialization and client business specialization

Qualifications

To perform this job successfully an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Incumbents will be evaluated, in part, based on performance of each essential function. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

  • Minimal supervision, relies on experience/ judgment

  • Excellent management and motivational skills

  • Excellent organizational, interpersonal and quantitative/analytical skills

  • Strong client presentation skills and business writing skills

  • Demonstrated expertise in strategic planning

  • Detail-oriented and proven ability to thrive in a fast paced environment.

  • Bachelor’s degree;

  • 8+ years media planning experience including 5 years in a management capacity

  • Offline and Online media experience

  • Must have strong working knowledge of National and Local Media

  • Computer Skills/Software Knowledge: Microsoft Suite, Nielsen, Kantar Software, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, Comscore, Google Analytics

  • Exceptional written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation

  • Demonstrate ability to learn new propriety software and processes quickly and proficiently

  • Understanding of Activation/Negotiation team functions

  • Understand the strengths and weaknesses of each media type

  • Able to make independent decisions and identify priorities

  • Meet client and internal deadlines and obligations

  • Manage projects, resources, stakeholders, and participants

  • Orient, train, assign and review the work of subordinates

  • Be able to identify and promote solutions

  • Be a resource to others in the resolution of complex problems/issues

  • Knows industry trends and emerging media

Additional Information

All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply

Compensation Range: $121,000 - $160,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 7/22/2024

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