Job Information
New York Post Director, Sports Social Media in NEW YORK, New York
Job Description :
The New York Post and Page Six provide our audience with the best in News, Sports, Pop Culture and Entertainment – with signature wit, irreverence and authority averaging 100 million unique viewers a month. For the past 223 years, The Post has evolved into a multi-platform media company spanning print, digital, video, audio, app, television and commerce.
The Director, Sports Social Media will report directly into the Senior Director of Social Media with a dotted line to the Executive Sports Editor.
Responsibilities:
Build and manage a sports social media department for The Best Sports in Town. Develop and build processes for social-first storytelling across platforms to promote engagement and maintain a 24/7 team calendar of coverage.
Optimize sports section content for New York Post Sports social platforms and execute daily posting across Facebook, X, Instagram, TikTok and more, ensuring content packing aligns with our brand and guidelines.
Lead a team that dominates breaking sports news, events and trending topics, particularly in the NY metro area, inside and outside of the stadiums and arenas.
Develop and measure sports growth strategies across all social channels coverage, guide sports social team to hit follower growth and engagement targets.
Work alongside the NYP Sports editorial team, sitting with the editors, attending their daily meetings and constantly communicating with the sports staff.
Work closely with sales and marketing departments to execute social media marketing campaigns and identify opportunities to collaborate with brands and influencers.
Maintain proficiency and knowledge in latest social media technologies and best practices (i.e. new tools, algorithm changes, platform enhancements).
Qualifications:
At least 8 years of experience managing social media in a newsroom or for a sports organization.
A deep knowledge of and passion for all things sports with an expertise in local NY sports is a must. Only candidates who eat, sleep and breathe New York sports teams will be considered.
Strong news judgment and excellent writing and copy-editing skills.
Knowledge of digital media trends and emerging platforms.
Proficiency in metrics-based decision making with an emphasis on reading and interpreting data.
Ability to be both a self-starter and team player; strong interpersonal and communication skills are required.
Ability to multitask, balance priorities and thrive in a fast-paced newsroom environment.
Note: The NY Post adheres to a hybrid work model.
As an equal opportunity employer, the New York Post does not discriminate in hiring or the terms and conditions of employment because of an individual’s race, color, religion, national origin, age, disability, gender, sexual orientation, citizenship or any other characteristic protected by federal, state or local law. The New York Post will consider the provision of reasonable accommodations to known physical or mental disabilities of otherwise qualified applicants to enable them to participate in our application process and to effectively perform the essential functions of the job, unless doing so would impose an undue financial or operational hardship.
Pay Range: $100,000 - $120,000
At the New York Post, we’re passionate about providing readers with the best in National News, Sports, Entertainment, and Lifestyle like only the Post can – with wit, irreverence and authority.
OUR BRANDS: Include The New York Post (https://nypost.com/) : expert news, extensive, award-winning sports coverage, and insider commentary, Page Six (https://pagesix.com/) : an influential leader in celebrity and entertainment news, Decider.com : helping the on-demand generation discover the best streaming content, and Alexa (https://nypost.com/alexa/) : our luxury lifestyle print edition focused on the best in luxury fashion, real estate and travel.
OUR REACH: People love us. We are one of the largest growing digital networks, averaging over 90 million unique visitors a month! Our social footprint continues to expand across Facebook (https://www.facebook.com/NYPost/) , Twitter (https://twitter.com/nypost) , Instagram (https://www.instagram.com/nypost/?hl=en) , TikTok (https://www.tiktok.com/@nypost?lang=en) , and YouTube (https://www.youtube.com/@nypost/videos) , where our videos average 313 million monthly views.
OUR PEOPLE: The Post team is a group of diverse, creative, passionate minds – ever evolving and innovating. We believe news doesn’t have to be boring to be news… so we make sure it isn’t!
OUR GROWTH: An ever evolving multi-platform media company, we span print, digital, video, social, podcast, app, commerce/affiliate, original TV programming, and Post Sports+ (https://nypost.com/account/subscribe) , our newly launched Sports membership experience!
We’re growing. Come join us!
