Job Information
Publicis Groupe Director, Multicultural Media Investment in New York, New York
Company Description
Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities, and our media investments for some of the world’s leading brands.
Job Description
Role Objectives:
Negotiate and purchase National Video scatter/upfront activity with a Multicultural lens
Identify key opportunities to reach and connect with diverse audiences and drive multicultural economic inclusion
Help diversify portfolio and expand support to more diversity segments i.e.: LGBTQ+ and AAPI
Maintain current knowledge of marketplace conditions through network meetings and trade publications
Project delivery for inventory against relevant target demographics
Steward media schedules adhering to each client’s buying guidelines
Help oversee timeline and execution of added value opportunities
Maintain confirmation of purchase, schedules, budgets, and reconciliation of network billing
Monitor performance of buys using current rating information. Secure makegoods and/or audience deficiency units for under delivery
Contribute to post-analysis reports
Meet all due dates for buys, post analyses, and assigned projects; help team set up project deadlines to achieve all timelines
Communicate regularly with salespeople and negotiate to maintain or improve the integrity of the buys as they are stewarded
Advise supervisors of marketplace conditions, special opportunities, and potential schedule interruptions
Assist in development of cost per points, competitive checks, and group projects
Oversee and mentor a team
Qualifications
B.A. or B.S. in Marketing, Advertising or related field
Agency experience highly preferred
8+ years of experience working in a national media investment buying environment; with a concentration on Multicultural
Experience negotiating TV dayparts and online video
Strong negotiating and presenting skills
Excellent communication, organizational and analytical skills
Detail-oriented, able to multi-task and work well under tight deadlines in a fast-paced environment
Experience using Prisma and MBOX
Proficiency in MS Word, Excel and PowerPoint.
Additional Information
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $106,500 - $150,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 7/22/2024.
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