Job Information
Publicis Groupe Director, Digital Investment in New York, New York
Company Description
About Zenith:
Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities and our media investments for some of the world’s leading brands.
Job Description
Overview:
This position requires a highly motivated person to assist in the day to day execution of a(n) account(s). The Director, Digital Investment will be responsible for activating digital strategic plan development and all aspects of implementation. This individual will learn and embody Zenith’s vision of Live ROI as a mantra and manage several direct reports.
Role Objectives:
Assist with planning and implementation for client accounts across digital and print for clients in the Technology and Financial sectors
Plays a leading role in all aspects of campaign management including vendor liaison and reporting
Training/Support for Assistant Planners in billing, reporting, trafficking, analytics and research
Assist in presentation of data, insights and media to clients
Intimate knowledge of consumer habits & touchpoints, i.e. magazine, digital mobile, social, video
Craft knowledgeable and relevant POVs that assess media opportunities and place appropriate value
Manage Vendor Billing: insertion orders, monthly billing reports, discrepancy resolution, and reconciliations
Manage Social/LinkedIn campaigns reaching financial advisors in institutional investors – analyze, optimize content performance and present recommendations to client
Assist supervisor in negotiation of Buys, Makegoods, Positioning, Value Add Negotiations
Draw actionable insights based off syndicated data, Nielsen, Comscore, Strategy, TNS, adrelevance and Quantcast
Build relationships with vendors to analyze value and applicability of media vehicles for client media plan
Create dynamic presentations that effectively communicate to our clients
Maintain a knowledge of all ad serving platforms across platform: Medialets, Vindico, DFA
Prepare and deliver buying and or digital trafficking specs and guidelines
Conquer Magazine Positioning Reports
Continuously search for opportunities to be positive and to share the positive side to every situation
Qualifications
B.A. or B.S. in Marketing, Advertising or related field
8+ years of digital media buying/planning experience
Experience planning digital campaigns for products in both the B2C and B2B space and ability to confidently present these to clients both on the phone and in-person
Must have excellent verbal/written communication skills, interpersonal skills, detail-orientation, follow-though skills
Must have strong analytical, research, and quantitative skills
Must be hard-working, resourceful and thrive in a fast-paced environment
Advanced Excel and PowerPoint skills, formulas, v-lookup, conditional formats, pivot tables, etc.
Must possess/develop a strong understanding of the technology marketplace including awareness of key publishers, products and trends
Experience with Prisma and DCM preferred
Experience with Research tools such as Nielsen, Comscore preferred
Additional Information
All your information will be kept confidential according to EEO guidelines.
Veterans Encouraged to Apply
Compensation Range: $115,500 - $150,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/4/2024.
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