Job Information
The Conference Board Digital Design Manager in New York, New York
Digital Design Manager
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Location: New York, NY
Department: 891/Marketing
Posted: 05/16/2024
Location Name: New York, NY
Wage Max: 120,000.00
Wage Min: 105,000.00
Position Type: Full Time
About The Conference Board
Founded in 1916 (https://cdn.acquiretm.com/assets/conference-board/TCB_HistoryTimeLine.pdf) , The Conference Board is the member-driven think tank that delivers trusted insights for what’s ahead. Our agenda is simple: to help leaders navigate the biggest issues facing business and better serve society. We believe in innovative approaches that make you think- and act- differently. And everything we do reflects the input of our members and their real-world challenges.
We do this by delivering business insights. We connect senior executives across industries and geographies to share ideas, and our experts create fact-based research and consensus-driven policy statements to help leaders address their most important business issues.
Because we are independent, non-partisan, and non-profit our work is trusted. If you learned it at The Conference Board you can count on it.
What it’s like to work here:
While it’s serious work to operate a global business think tank, it’s also fulfilling — and fun! Our people enjoy what they do and know their ideas matter.
We encourage everyone to take personal ownership for outcomes: we collaborate, share a purpose and commit to each other and to our Members. It’s all about doing our very best - which means we succeed as our Members succeed - together we improve society.
The Conference Board invites all interested and qualified candidates to apply for employment opportunities. If you are an individual with a disability in need of assistance with our online application system and would like to request a reasonable accommodation, please email Sarah Baylis atSarah.Baylis@conference-board.org or call at 212-339-0347. Please indicate your full name, contact information and the specific accommodation needed.
Position Summary:
We are seeking a Digital Design Manager to lead our design team, driving the organization's overall aesthetic and evolution of our content and marketing collateral to reach our C-Suite audience. The ideal candidate will possess a blend of leadership and hands-on expertise and requires someone who has exceptional team management and hands-on digital design skills for web development, as well as digital marketing and editorial campaigns.
Responsibilities:
Manage, coach, and lead two in-house designers, plus independent contractors on an "as needed" basis.
Project manage and lead digital design projects, in coordination with or as assigned by the Managing Editor and other senior leaders in the Marketing department, and deliver results on agreed-upon timeline.
Build and design websites and webpages with a team of contractors, working with Figma and a development team
Offer continuous improvements to the organization's design strategy, and communicate that strategy to managers and leaders in the company
Possess and master the latest design trends, digital marketing best practices, and emerging digital/creative technologies available.
Create best-in-class digital designs for content and marketing campaigns that will continually elevate brand awareness, value of membership, and engagement with key C-Suite audiences.
Design and develop websites and landing pages that are visually appealing, user-friendly, and optimized for conversions.
Design eye-catching digital ad creatives (e.g., banners, display ads) that align with the organization's branding and objectives.
Use data-driven insights to refine and optimize design elements.
Work closely with marketing, content, and development teams to ensure alignment of design elements with campaign goals.
In collaboration with the Chief Marketing Officer, Managing Editor, and creative team, develop and design strategies and guidelines to generate a consistent visual TCB language across all marketing and content collateral.
Qualifications:
8+ years of digital design, including UX/UI, experience.
Experience leading a design team on work in the areas of: news and media, and experience with B2B consulting preferred.
Proficiency in graphic design software including Adobe Creative Suite (e.g., Photoshop, Illustrator, InDesign) and Figma to create visually appealing and high-quality digital assets
Understanding of UX design principles to create landing pages that are user-friendly and optimized for conversions.
Familiarity with digital marketing concepts and strategies, including lead generation tactics, PPC (Pay-Per-Click) advertising, and social media marketing.
Proficiency with Google Analytics and A/B testing platforms is valuable for optimization efforts.
Creative thinking to design innovative and attention-grabbing ad creatives and landing pages.
Ability to adapt to changing design trends, platforms, and campaign requirements is crucial in the fast-paced digital landscape.
What We Offer
The Conference Board is proud to embrace best practices in employee wellbeing. We offer a competitive total compensation package. As part of our benefits package, we offer flexibility with remote working capabilities, employer-sponsored learning and development, advancement opportunities, on-site health initiatives, a communal and collaborative working environment, and a strong sense of comradery with sports teams, clubs, volunteer opportunities, and employee events.
The Conference Board does not discriminate. We are an equal opportunity employer/M/F/Vet/Disabled.
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