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Warner Bros. Discovery Coordinator, Marketing Strategy in New York, New York

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Your New Role…

The Coordinator, Marketing Strategy for Max Originals Marketing will be responsible for supporting the development of the overall campaign framework, audience definition, key beats, and relevant execution to establish the originals marketing campaign across all platforms. With a core focus on the day-to-day programs including media & audience strategy, social strategy and activations/stunts, partnerships/promotions, media & social analytics, and cross-functional coordination, they will support and execute the strategic campaign framework to capture consumer attention while reinforcing Max as a premium streaming entertainment offering. They will partner with the Creative Marketing team and will report to the Marketing Strategy Sr Manager or Manager of Max Originals Marketing.

Your Role Accountabilities…

  • Support the execution of a strategic framework for Max Originals campaigns, informed by data, audience & research insights and fueled by leading digital & social trends with best-in-class execution.

  • Contribute to, build upon and help facilitate big ideas that breakthrough in a cluttered, competitive consumer landscape. Take bold swings with ideas grounded in strategy and insights.

  • Facilitate the execution of all brand partnerships, promotions and paid media programs to drive viewership and broaden the reach of the marketing campaign.

  • Facilitate the development of campaign decks to communicate marketing strategies, plans and integrated programs for Talent/EP’s.

  • Support agency onboarding and day-to-day communication to manage detailed campaign workbacks, to ensure key campaign milestones are met.

  • Ability to juggle multiple projects with strong project management, communication and organization to meet key campaign milestones.

  • Deftly communicate campaign updates and keep strategy documents & materials updated to share with internal cross-functional teams including creative, PR, media, editorial, research, analytics, campaign management, growth marketing, legal, international and distribution/partner marketing.

  • Assist with invoicing/budget tracking across campaigns and other team initiatives

Qualifications & Experience…

  • Bachelor’s Degree highly preferred, or 1-3 years of work experience, preferentially within the entertainment industry

  • Develops a positive culture that instills empathy and fosters diversity, equity, and inclusion

  • A sincere love for streaming entertainment, television, movies and storytelling, and keeps a pulse on the latest entertainment headlines and culture.

  • Demonstrates an ability to provide successful/excellent executional support, with the ability to meet a high-bar of quality content creation.

  • Strong knowledge retention and the ability to apply feedback, while also displaying incremental growth and the desire to improve.

  • Strong communication (written, verbal) and collaboration skills with colleagues and clients, taking the time to communicate effectively even when under pressure.

  • Time management and issue escalation with an understanding of how the individual's work impacts the entire team.

  • Demonstrates flexibility & resilience in the face of change and uncertainty, with strong organizational skills, attention to detail and ability to switch between multiple projects with ease.

  • Ability to work proactively, and effectively prioritize workload independently

  • High level of integrity and discretion, with the ability to work with sensitive information

  • Basic understanding/knowledge of creative and production process as they relate to marketing

  • Occasional overtime and weekend hours

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you’re a qualified candidate and you require adjustments or accommodations to search for a job opening or apply for a position, please contact us at recruitadmin@wbd.com.

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range: $42,224.00 - $78,416.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.

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