Job Information
Publicis Groupe Associate Director, Strategy in New York, New York
Company Description
PubW is a bespoke business unit set up to bring the full power of the Publicis Groupe together to support Walmart’s media and data needs. Through our Power of One model, we put Walmart at the center bringing together specialists in strategy, media investment, data, influencers, commerce, and content delivering a highly connected, purpose-led and collaborative approach for our clients. PubW’s mission is to help Walmart navigate a period of intense change, continually keeping them “one more step ahead”. This means challenging conventions, driving continual progress, and pushing the marketplace to keep Walmart at the forefront of the media industry. Our approach is grounded in using data and technology to connect with real people across the full funnel, ensuring that Walmart’s investment in media is directly contributing to innovative marketing experiences, driving brand and business growth.
Job Description
Overview :
Generate strategic media initiatives and lead the implementation of the media plans for a major client.
Responsibilities :
Oversee media strategy and plan development and budget
Managing the process and procedure for client set up, billing and all administrative functions
Evaluating, identify and sizing media target based on client brief.
Responsible for developing and executing strategy for the functional area
Evaluating composition of a wide range of media vehicles to determine which would most effectively reach the target audience
Presenting recommendations to account service and clients
Maintaining strong relationship with key clients
Following detailed instructions and using established procedures, completes work in a detailed and complete manner
Supervising, training and developing skills of Assistants and Supervisors by managing workload, delegating responsibilities and checking work for accuracy.
Provide job performance feedback to subordinates and make recommendations to management.
Providing staffing recommendations and daily supervision to all accounts
Performs under immediate supervision, using established procedures to accomplish assigned tasks
Assists in more advanced functions as part of training and development
Refers questions and problems to higher levels
Resource for others in resolution of complex problems/issues
Minimal supervision, relies on advanced experience/judgment
May perform other duties and responsibilities that management may deem necessary from time to time.
Responsible for managing projects and resources for areas of specialization, both media specialization and client business specialization
Management/Supervisory Responsibilities:
Number of Direct Reports: 1-3
Communicates With:
Internal: Partners with other Strategy members, Strategic Resources, Activation Partners, and Finance.
External: Responsible for fostering positive client and vendor relationships, as well as inter-agency relationships
Budgetary Responsibilities:
Significant responsibility for day to day monitoring of Business Unit spending and Client Accounting.
Limited Accountability for overall unit budget.
Qualifications
To perform this job successfully an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Incumbents will be evaluated, in part, based on performance of each essential function. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
Minimal supervision, relies on experience/ judgment
Excellent management and motivational skills
Excellent organizational, interpersonal and quantitative/analytical skills
Strong client presentation skills and business writing skills
Demonstrated expertise in strategic planning
Detail-oriented and proven ability to thrive in a fast paced environment.
Education/Experience:
Bachelor’s degree;
5+ years media planning experience including 3 years in a management capacity
Offline and Online media experience
Must have strong working knowledge of National and Local Media
Business Competencies :
Computer Skills/Software Knowledge: Microsoft Suite, Nielsen, Kantar Software, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, Comscore, Google Analytics
Exceptional written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation
Demonstrate ability to learn new propriety software and processes quickly and proficiently
Understanding of Activation/Negotiation team functions
Understand the strengths and weaknesses of each media type
Able to make independent decisions and identify priorities
Meet client and internal deadlines and obligations
Manage projects, resources, stakeholders, and participants
Orient, train, assign and review the work of subordinates
Be able to identify and promote solutions
Be a resource to others in the resolution of complex problems/issues
Knows industry trends and emerging media
Additional Information
Compensation Range: $115,000 - $125,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 05/05/2024.
All your information will be kept confidential according to EEO guidelines.
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