Job Information
Wunderman Thompson LLC dba VML Associate Director, Brand Strategy (Health) in New York, New York
At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.
Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.
As Associate Director, Brand Strategy you will work / support a Group Director to determine research needs and support numerous launch projects for the organization. You will work very closely with and collaborate with creative teams. Like all strategists on our team, you'll be expected to inspire change through innate curiosity, a drive for impact, and an orientation that puts strategy into immediate action.
What you'll do:- Sets research objectives and identifies appropriate methodologies; Ensure that key insights, learning and implications are distilled and summarized.
- Guide junior strategist in development of analysis; suggest analytical framework to meet objectives; Train junior strategists in developing insights, implications and recommendations.
- Supervise junior strategists to develop customer journey. Uncover marketing and communication opportunities around key pain points
- Independently craft insights that can unlock behavior changes, inform positioning and drive communication "sparks".
- Independently craft a positioning statement that builds on full range of learning and understanding of a brand, its audience and competitive differentiation.
- Work with Medical to ensure that benefits and RTs reflect in-depth understanding of the molecule and how it is potentially differentiated.
- Guide junior strategists in developing creative brief and outlines needs for background briefing document
- Review/approve minor assets before going to client to review. Ensure alignment to brief and team feedback and editorial review. Actively provide feedback in creative review meetings.
- Draft workshop proposals; Responsible for workshop planning, coordination, logistics and all materials (pre-read, summary)
- Works with senior strategist to help identify research needs, generate customer insights and story arc. Help prepare critical elements/sections of the pitch deck.
- 3-5+ years' experience of overall research and strategic planning experience
- HCP and DTC marketing agency experience
- Critical and analytical thinker, innovator and visionary that inspires creativity
- Able to develop strong client relationships and trust based on deep immersion in the client's business
- Highly collaborative and able to work effectively across internal and external stakeholders
- Excellent written and verbal communication skill
- Passionate, driven people | We champion a culture of people that do extraordinary work.
- Consciously cultivated culture | We aim to embody the behaviors to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery.
- Competitive benefits | What we offer full time hires ranges from the full spectrum of group health coverage options (medical, dental, vision) to a generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution), and a variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness.
- Growth-minded opportunities | We aim to nurture a culture of real-time feedback, growth-oriented mindset, and plenty of training opportunities through VML and WPP, so you can continue to grow personally and professionally.
VML is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability, or other protected group status. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.
At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization-creators, doers, innovators, makers, and thinkers-who drive not just marketing, but meaningful experiences that resonate in every action and interaction.
VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram,LinkedIn, andX.
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Wunderman Thompson is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability, or other protected group status. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.
Minimum Salary: 75000.00 Maximum Salary: 180000.00 Salary Unit: Yearly
