Job Information
Publicis Groupe Analyst, Client Insight in New York, New York
Company description
(m)PHASIZE is a marketing analytics consulting group within Publicis Media providing custom, leading edge solutions for the world’s most exciting brands and companies. Being part of one of the world’s largest advertising networks uniquely positions (m)PHASIZE to provide full-range marketing analytics services to its clients.
Marketing is the cornerstone of brand engagement and growth, yet a financial investment. Brands assess marketing's influence on sales/profit, brand equity, and financial brand value. (m)PHASIZE is a brand analytics and marketing effectiveness consultancy that guides every marketing investment to count. Our clients discover what marketing budget, mix, messaging, and positioning can outperform the competition.
Alongside 15 years of growth, (m)PHASIZE retains a startup culture and sense of a close-knit community. The culture facilitates our clients to experience the most updated econometric and predictive analytic methods in marketing measurement and optimization. The culture also translates us to deliver a client-by-client tailored solution unique to each client's brand agenda, business KPIs, and data.
Our clients range from Fortune 100 to fast-growing startups across multiple industry sectors, and they have experienced 15% or more improvements in marketing returns.
Overview
(m)PHASIZE is looking for future dynamic analytic thought leaders in marketing effectiveness and predictive modeling to drive optimal marketing resource allocation for large multinational clients across several industries. Analysts will work closely with Managers, Directors and Vice Presidents on all aspects of analytics work, from data collection and processing, hypothesis testing and model development/interpretation, insights generation and media optimization.
Responsibilities
For Analyst level candidates:
Position Accountabilities
Support client engagements across the life cycle of a project with opportunities to lead projects from start to finish from project conceptualization, data collection and validation, interpreting analytic/model output to presentation building and insights generation.
Collaborate with internal cross-functional teams to meet project needs.
Partner with clients and be a recognized and trusted resource.
Present data dashboards, results and insights.
Ensure quality of output.
Qualifications
Core Competencies & Skills
Proficient in Microsoft Office, particularly strong skills in Excel and PowerPoint
Experience with Business Intelligence Dashboards (Microsoft PBI, Tableau, etc.)
Strong oral and written communication skills
Strong attention to detail/quality of output
Ability to prioritize, manage multiple tasks and multiple projects efficiently
Strong analytic thinker and problem solver
Intellectually Curious
Accountable for accomplishing own work
Work in a team environment as well as self sufficiently
Ability to understand business context
Knowledge of/experience in marketing effectiveness, quantitative marketing research (Marketing Mix, Pricing Promotion, Forecasting) and statistical techniques (Regression, Time Series) a plus.
Work Experience & Education Requirements:
0-3 years of marketing research, quantitative analysis in marketing
Bachelor’s degree required
Significant coursework or degree in quantitative fields
Additional information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $52,500 - $80,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/30/2024.
