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State University of New York at New Paltz Director of Marketing for The Science of Reading Center at SUNY New Paltz in New Paltz, New York
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Job Details
SUNY New Paltz VacancyExternal Posting (Professional)
Applications are invited for consideration for appointment to the following position:
Department: Science of Reading Center
Budget Title: Staff Associate
Local Title: Director of Marketing for The Science of Reading Center at SUNY New Paltz
Posting Date: February 24, 2025
Classification: SL-4
Duties: The State University of New York at New Paltz (SUNY New Paltz) is seeking a highly motivated and creative director to join the University’s Science of Reading Center to increase the profile and effectiveness of the Center at SUNY New Paltz and throughout New York. This position would oversee key aspects of the Center’s marketing strategy, including developing comprehensive in-field and digital marketing plans, launching campaigns, managing budgets, as well as analyzing market data and trends. This 2-year full-time position would work closely with the Center’s Executive Director and the Executive Director of Communication and the University’s Office of Communication & Marketing (OCM) team.
The Science of Reading Center, SUNY New Paltz is a hub for preK-12 educators in New York and nationwide to build their knowledge, preparation, and strategies to provide evidence-based reading instruction and practice to deliver on the promise of equitable education for all children.
Responsibilities of the role include but are not limited to:Strategic Planning and Market Analysis• Create and execute long-term marketing strategies aligned with the Center’s mission and objectives, including market segmentation, positioning, and brand development forthe Science of Reading Center aligned to SUNY New Paltz.• Conduct thorough market research to identify trends, competitor analysis, andcustomer insights to inform marketing strategies and approaches.• Develop structures and strategies to attract new learners and retain existing onesthrough new offerings, targeted marketing campaigns, and customer relationshipmanagement, including the transition to a fit-for-purpose CRM to manage lists anddirect marketing.
Campaign Management• Develop and implement comprehensive marketing and advertising strategies acrossvarious channels. Targeting the campus community and educators in Maryland, NewYork and other target states.• Utilize various strategies such as top-of-the funnel awareness marketing, contentmarketing, community building, story-telling, demand generation and lead generation,social media, email (direct) marketing, Search Engine Optimization, website, printedcollateral, podcasts, and radio.• Proactively build and maintain relationships with local, state and national K-12journalists and media outlets to maximize exposure for the Center, working closely withthe University Spokesperson/Executive Director of Communication to coordinateefforts.
Collaboration:• Work in a small internal team and with organizational, state, and district partners.• Work with the SUNY New Paltz Office of Communication and Marketing• Leverage a network of experts and content creators, designers, and analysts toprovide just-in-time support for projects, campaigns and partner marketing.• Align marketing efforts with implementation team to generate leads, drive inquiriesand enrollment, and optimize the overall user journey.• With Communication & Marketing colleagues, ensure the Center’s design, print, web,digital marketing, advertising and media relations content aligns with the Science ofReading Center’s and University’s brand standards and utilizes the University’s design,content publishing tools, and identity, video and editorial style guidelines.• Ensure the Science of Reading Center brand is integrated with the University-wide brandand that both brands serve to burnish the other through this work.
Event Management:• Partner with the Center’s Executive Director and the Center’s Fellows on live and virtualprofessional learning and PR events to promote the Science of Reading both locally,regionally, and nationally.• Schedule and orchestrate virtual and in person events to promote the work of theCenter, drive leads and support the shifts to the science of reading.• Organize an annual symposium to build community for educators around the science ofreading regardless of whether they have taken the microcredential.• Work with OCM to promote the events on campus, throughout New York state, andbeyond.
Budget and Performance Measurement:• Allocate and manage the Center’s marketing budget effectively, tracking return rates,measuring ROI, and optimizing spending across different initiatives.• Develop reports and dashboards (where possible) to support data-driven decision makingof campaigns, resources and projects.• Monitor and analyze internal marketing data and analytics to assess and report on theeffectiveness of campaigns and make data-driven decisions regarding allocation ofresources, audience engagement and development and make data-driven adjustments.
Qualifications: Required:• Bachelor’s degree in a related field, or at least seven (7) years relevant marketing experience in lieu of degree• Four years or more of experience in best-in-class marketing, communications, content marketing, or a related field and knowledge of marketing and strategic communicationbest practices• Outstanding written, oral, and visual communication skills• Strong collaboration skills, organization skills, attention to detail, accuracy and ability to meet deadlines• Experience collaborating to design and build websites• Design and execution of digital marketing campaigns using tools and social media platforms including Facebook, lnstagram, YouTube, X and other platforms as needed• An analytic approach and a desire to make informed decisions based on data• Computer-literacy and proficiency in Microsoft Office Suite, customer relationship management, website design, SEO and online analytics, and Adobe Creative Cloud Suite• Strategic Thinking: Ability to develop comprehensive marketing plans and make data-driven decisions• Leadership Skills: Proven experience in leading and motivating marketing teams• Analytical Skills: Expertise in market research, data analysis, and interpreting marketingmetrics• Communication Skills: Excellent written and verbal communication to convey marketingstrategies and collaborate with cross-functional teams• Creativity: Ability to develop innovative marketing campaigns and concepts• Digital Marketing Proficiency: Understanding of digital marketing channels like SEO,PPC, social media, and content marketing• Budgeting and Financial Management: Skills to manage marketing budgets effectively
Preferred:• Passion for the mission of the Center, commitment to literacy education and respect for integrated marketing communication principles.• Experience using a content management system to develop and maintain websites.• Marketing and advertising experience, including creating online and print ads, placingads and/or negotiating with ad reps.• Experience using an e-mail marketing platform to build, send and assess promotionalcommunications.• Experience with digital content creation including video, audio and photography
Contact Information: Electronic submissions required. Individuals with disabilities who need assistance with the application process should call (845) 257-3628.
Candidates will be required to electronically submit:• cover letter• resume• contact information for three professional references
Please apply by visiting https://jobs.newpaltz.edu/postings/2777
Applications will be accepted until the position is filled
Deadline: Applications will be accepted until the position is filled
Other important information about this vacancy: This position offers full New York State benefits which are among the most comprehensive in the country; see them here: https://www.suny.edu/benefits/benefit-summaries/. The State University of New York at New Paltz is a highly selective, public University that is recognized regionally for the strength of its academic programs. It is located in the beautiful Hudson River Valley with easy access to New York City and other nearby recreational and cultural amenities.
SUNY New Paltz recognizes the unique skills, perspective, talents and passion that each employee contributes to its learning community. To work here is to accept an invitation to participate in the growth and development of all campus members—students, faculty and staff. The University’s commitment to inclusive excellence is an important part of our mission of public education and our culture. New Paltz continues to work on building a community that supports freedom, mutual respect, and civility. We seek others who support these values of diversity and inclusiveness and candidates of all diverse backgrounds who wish to participate in our cultural aspirations are welcome and encouraged to apply. All people with disabilities are encouraged to apply.
The State University of New York at New Paltz is an AA/EOE/ADA employer.
Federal law and regulations require notice to all prospective employees regarding crimes that have occurred on campus in the current three year period. Please refer to the University Police Web site for the complete Annual Security Report (Clery Report) at https://www.newpaltz.edu/police/clery-compliance/annual-security-and-fire-safety-reports/.
Web Site: https://jobs.newpaltz.edu/postings/2777
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