Easter Seals Jobs

Senior Marketing Manager - MCU (f/m/d)

Job Description

We are looking for a highly skilled and motivated Sr. Marketing Manager to join our team and drive our market presence for High Performance MCU in the automotive industry in Europe.

Key responsibilities:

• Develop and execute comprehensive marketing strategies tailored to EMEA markets for automotive MCU product lines, aligning with overall company objectives

• Responsible for EMEA automotive MCU product promotion strategy and manage promotion activities at system and product levels to enable Sales to capture maximum demand creation

• Define product positioning and compelling messaging for target segments and customers

• Lead efforts to secure design wins in collaboration with sales and FAEs. Build strong relationships with key customers and partners

• Collaborate with cross-functional teams to integrate marketing efforts with sales, product development, and other departments to effectively compete and win design-ins

• Conduct market analysis, competitor research, and customer insights to identify growth opportunities and market trends

• Define and develop region-required product collateral, competitive analysis, product roll out, and field training

• Represent the company at industry events and conferences

• Monitor and analyze marketing performance metrics, providing regular reports and actionable insights to senior management

Qualifications

• In-depth knowledge of automotive MCU technologies, architectures, and applications, with a proven track record of successful marketing experience in this domain

• Good understanding of Europe automotive markets (E/E architecture, ADAS, and Body), including market trends, customer needs, and regulatory requirements

• Demonstrated ability to develop and execute effective marketing strategies that align with Renesas HPC business objectives and drive market share growth

• Strong collaboration skills to work closely with engineering, sales, and product teams to translate technical capabilities into compelling marketing messages

• Strong leadership skills to inspire and guide our marketing team

• Proven experience in positioning and differentiating automotive MCU products, understanding customer pain points, and communicating unique value propositions

• Analytical prowess for data-driven decision-making and budget management

• Excellent communication and presentation abilities to effectively convey technical information to both technical and non-technical stakeholders

• A results-oriented mindset with a focus on achieving measurable marketing goals and objectives Requirements Bachelor’s degree in engineering or related fields and 12+ years of related professional experience. Master’s degree in Engineering, or BSEE with MBA with 10+ years of experience.

Company Description

Renesas is one of the top global semiconductor companies in the world. We strive to develop a safer, healthier, greener, and smarter world, and our goal is to make every endpoint intelligent by offering product solutions in the automotive, industrial, infrastructure and IoT markets. Our robust product portfolio includes world-leading MCUs, SoCs, analog and power products, plus Winning Combination solutions that curate these complementary products. We are a key supplier to the world’s leading manufacturers of electronics you rely on every day; you may not see our products, but they are all around you.

Additional Information

Renesas Electronics Corporation empowers a safer, smarter and more sustainable future where technology helps make our lives easier. The leading global provider of microcontrollers, Renesas combines our expertise in embedded processing, analog, power and connectivity to deliver complete semiconductor solutions. These Winning Combinations accelerate time to market for automotive, industrial, infrastructure and IoT applications, enabling billions of connected, intelligent devices that enhance the way people work and live. Learn more at www.renesas.com .

Renesas’ mission, To Make Our Lives Easier, is underpinned by our company culture, TAGIE. TAGIE stands for Transparent, Agile, Global, Innovative and Entrepreneurial. Our goal is to embed this unique culture in everything we do to succeed as a company and create trust with our diverse colleagues, customers and stakeholders.

Renesas Electronics is an equal opportunity and affirmative action employer, committed to supporting diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by law. For more information, please read our Diversity & Inclusion Statement (https://www.renesas.com/kr/en/about/company/sustainability/diversity) .

VideoUrl

https://www.youtube.com/watch?v=k-zs4tB6nNc

1. Department Engineering

2. Location Munich

3. Remote Yes

Requisition ID

20012208_2024-05-02

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