Job Information
Publicis Groupe Group Head - Commerce in Mumbai, India
Company description
About Publicis Commerce:
As part of its ongoing strategy to partner its clients in their journey into the E-commerce space, Publicis Groupe set-up a dedicated E-Commerce Practice in 2017-18 to help our clients strategize and execute their E-commerce plans in an end-to-end manner by leveraging in-house capabilities and building external partnerships. Publicis Groupe has been a pioneer amongst erstwhile advertising holding networks to acquire large technology companies and pivot to a platform model to deliver end to end technology enabled marketing services. The biggest opportunity to deploy these skills is the D2C/Commerce domain. While digital products will build in house teams, omnichannel categories such as Auto, Retail, CPG etc. are seeking cross discipline expertise to manage their commerce mandates.
Publicis Commerce works with a range of clients across B2C, B2B and B2B2C businesses, delivering end-to-end Commerce solutions to activate the full potential of commerce & deliver on our clients’ growth needs. It comprises of two major pillars – a) Foundation & Build, and b) Business & Growth. While Foundation & Build part works with organizations to lay the Commerce foundation and help them start their Commerce journey including setting the right direction, establish the business and operating model, build the fit-for-purpose platform and support with Go-to-market approach. The Business & Growth part helps organizations growing their businesses on various commerce channels including e-Marketplaces and D2C, with services across Paid, earned & owned media, customer experience management, operations, tech enhancements, data analytics etc.
Publicis Commerce team partners with clients at every step of the way of their Commerce journey including (however not limited to), D2C Platform, e-marketplaces, Omni-channel, traditional commerce etc. Publicis Groupe’s ‘Power of One’ model empowers Publicis Commerce team to bring together all the commerce capabilities across various parts of the firm and larger ecosystem of alliance partners, and provide integrated solution aligned with overall strategic objectives. It enables the clients to focus on the business outcomes and not on management of various stakeholders.
Globally Publicis has made the most significant acquisitions to further enhance the commerce capabilities – Sapient for Tech, Epsilon for Data, and Profitero and CitrusAd as Commerce products. Hence, we have the new age skills required at scale, and we go in with not just a service offering, however a product + service model which is required to succeed at scale.
Overview
Job Profile
Strategic Account Leadership:
Possess 5-7+ years of experience in managing end-to-end advertising accounts acrossAmazon, Flipkart, Blinkit, Instamart, Zepto, Myntra, Nykaa, Tata1MG etc.
Comprehensive knowledge of Amazon, Flipkart, and other ecommerce platforms to helpbrands navigate growth opportunities effectively.
Serve as the primary point of contact for client relationships, ensuring alignment with theirgoals and delivering impactful outcomes.
Lead monthly, quarterly business planning, review meetings, and Annual Operating. Plan (AOP) discussions to achieve client objectives.
Campaign and Account Oversight:
Guide the team in planning, creating, and executing paid media strategies tailored to clientneeds.
Oversee overall account performance, ensuring campaigns are optimized to achieve keyperformance indicators (KPIs) such as reach, conversions, and profitability.
New Business Development:
Conduct research to analyze category trends, competitive landscape, market size, andgrowth potential.
Lead comprehensive brand audits to identify challenges, gaps, and growth opportunities incurrent setups.
Develop customized strategies and actionable plans to address these challenges andachieve sustainable business growth for clients.
Data-Driven Decision Making:
- Perform detailed analysis of ecommerce and business data to uncover insights, identifyrisks, and capitalize on opportunities for growth.
Team Leadership and Mentorship:
Facilitate onboarding processes to ensure smooth integration of new team members intothe organization.
Mentor and manage Managers, enabling them to upskill and take on leadershipresponsibilities for account management.
Ecommerce Best Practices:
Stay abreast of platform trends, advancements in ecommerce, and evolving consumerbehavior to drive innovation.
Recommend and implement best practices to improve market share, enhance conversionrates, and maximize brand performance.
Additional information
Key attributes:
Curiosity to learn & grow in a fast-paced environment.
Agile & proactive when suggesting ideas or brainstorming with team/client.
Ability to take ownership & working with brands & Ecommerce platforms.
Upskilling constantly to keep up with the industry trends & updates.
Familiarity with API integration and technical experience is an added advantage
