Job Information
TD Bank, National Association Senior Manager, Analytics and Insights in Mount Laurel, New Jersey
Senior Manager, Analytics and Insights at TD Bank, National Association d/b/a TD Bank, America’s Most Convenient Bank, Mount Laurel, NJJOB DUTIES: (F/T) Lead a team to leverage and interpret data and analytical models to provide business insights that guide decision making and strategic planning. Establish an end-to-end measurement capability for digital marketing supporting Paid Offsite media, onsite and mobile tactics, and post conversion quality analysis. Manage digital vendors to implement best demonstrated practices in measurement and analytics such as multi-touch attribution. Provide quantitative insights to implement robust value driven targeting, bidding, creative, and placement strategies. Establish business intelligence reporting that can be automated using reporting tools. Define, communicate, and enforce reporting and analytics standards, policies, and data governance. Provide leadership to the Digital Analytics function, including project management and people management. Manage workload of analytics team and ensure team leverages data capabilities to build and deliver on business analytics and insights. Collaborate to ensure cohesive campaign measurement plans, and on digital tactics to bridge and translate business requirements into data analytics and reporting needs. Propose key performance indicators to measure the impact of programs.SALARY $122,304 - $183,456 per yearJOB REQUIREMENTS: Position requires a Bachelor’s degree, or foreign equivalent, in Statistics, Computer Science, Business Analytics, or related field, and five (5) years of progressively responsible experience in the job offered, as Data Analyst, Data Scientist, or related position involving data analytics. Alternatively, employer will accept a Master’s degree and three (3) years of experience. Full term of experience must include each of the following: Leveraging and interpreting data and analytical models to provide business insights; Web analytics platforms including Adobe Analytics and Google Analytics; Web test/learn techniques, optimization tools, and measurement methodologies including multi-touch attribution; Analytics tools and techniques to analyze and interpret data, including SQL, SAS, Python, Scala, Pyspark, R or Alteryx; Analytics data visualization tools including Tableau or DOMO; Analytic storytelling and presentation including ability to influence change; Driving analytics into actionable business outcomes; and, Developing analytic solutions for financial services, including transaction and interaction data and source systems. Employer will accept any suitable combination of education, training, or experience. Telecommuting permitted two (2) days per week.Up to 5% travel required to other TD office locations domestically and internationally.QUALIFIED APPLICANTS: Email resume to Grace.Parascando@td.com. Ref: TDAMCB-7753170
