Job Information
Lenovo SMB Marketing Campaign Manager in Morrisville, North Carolina
SMB Marketing Campaign Manager
General Information
Req #
WD00069020
Career area:
Marketing
Country/Region:
United States of America
State:
North Carolina
City:
Morrisville
Date:
Tuesday, July 23, 2024
Working time:
Full-time
Additional Locations :
- United States of America - North Carolina - Morrisville
Why Work at Lenovo
We are Lenovo. We do what we say. We own what we do. We WOW our customers.
Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).
This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com , and read about the latest news via our StoryHub (https://news.lenovo.com/) .
Description and Requirements
The Intelligent Device Group (IDG) WW Marketing Campaign & Content Manager is a key player in driving marketing initiatives aimed at IT Decision makers across small & mid sized businesses. This team player gets excited about developing great content and driving integrated marketing campaigns to continue to build brand awareness, consideration, and demand for Lenovo's IDG Products and Solutions. This strong collaborator will also engage in cross-team initiatives designed to promote our broader portfolio of end-to-end technology solutions.
This marketing professional will be responsible for end-to-end planning, content sourcing/creation, execution, and optimization of integrated marketing campaigns in alignment with business and marketing goals. This is a cross-functional and collaborative position that will work closely with teammates, Geo marketing teams, product teams, WW peer teams, and Sales.
Responsibilities:
Own the development, communication, and optimization of multiple cross-functional, multi-channel GTM campaigns to drive awareness, consideration, preference, and demand for our target audiences.
Lead the sourcing, development and creation of content pieces needed for successful campaign execution.
Ensure alignment with specific marketing and business objectives, compliance with partner funding requirements and internal processes and policies.
Collaborate with functional team members to execute the campaign content, activities and tactics on schedule and within budget.
Partner with the WW Product Marketing and GTM teams to develop messaging frameworks to support content and campaign development.
Communicate and advocate for WW’s content, funding, and support needs, while providing insights and feedback to Geo teams, business segments, etc.
Collaborate with internal teams such as Insights, Media, Social Centers of Excellence to support the development and execution of content and campaign.
Assist in reporting up and out on campaign results (e.g., benchmarks, KPIs, optimizations, effectiveness, etc.)
Participate in cross-business group initiatives that elevate IDG within Lenovo master brand work, helping to grow awareness, consideration, and preference for the entire portfolio of Lenovo solutions.
Basic Qualifications:
4+ years of campaign management experience
Bachelor’s degree in marketing/communications/business or equivalent work experience
Preferred Qualifications:
- Proven experience across a broad range of marketing activities, disciplines, and tactics. (e.g., content creation aligned to a target audience buyer’s journey, Campaign development and activation, etc.)
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.
Additional Locations :
United States of America - North Carolina - Morrisville
United States of America
United States of America - North Carolina
United States of America - North Carolina - Morrisville
