Job Information
Publicis Groupe Digital Performance Manager (technology) in Madrid, Spain
Descripción de la empresa
Publicis Groupe, the world's second largest communications group, is a solutions platform that is present in more than 100 countries. Do you want to know more about the agency/brand or area of expertise you will be applying for in this role? Keep reading!
Starcom is the Human Experience Company and is one of the agency brands within Publicis Groupe. A world-renowned media communications agency, we believe the alchemy of people and technology creates experiences people love, and actions brands need. Experiences are the human side of data-driven, tech-fueled marketing. And, we are passionate about boldly leading our clients into the future. With more than 5,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands, including Airbnb, Coca-Cola, Stellantis, Kellogg Company, Samsung, Puig, Visa, and more.
We are the Citizens of Starcom. We are Brave, Kind, Inclusive, and Resilient. Join us!
Descripción del puesto
We are looking for someone to lead a team of digital specialists and the performance strategy of a major worldwide client fosused con technology (smartphones, TVs, computers, tablets...)
We need someone highly focused on client service and who masters all digital disciplines involved (mainly search and social but also display/programmatic). He or she will be responsible for a team of performance specialists, so management and interpersonal skills are also required.
The candidate must be ready to work in a highly dynamic and demanding environment.
Responsabilidades
How you’d spend your day:
• You will recommend the best online actions to drive revenue and improve ROAS.
• Will be involved in the whole process of online ad campaigns: planning, optimization and reporting, including the analysis of the website and the different promotions.
• Will have a smooth communication with the client in order to provide feedback on their campaigns, such as conversion rates and online sales.
• Will define the marketing strategy with focus on SEM and Social Ads but also programmatic or display.
• Will track and evaluate KPIs for all those marketing channels.
• Will perform different analysis and researches in order to forecast and estimate the profitability of campaigns.
• Will propose new and profitable solutions for the new client campaigns with focus on performance.
Cualificaciones
• Bachelor’s Degree related with Advertising, Marketing, Economics, Media Science or Marketing related training.
• Professional experience within the marketing industry and a media agency environment. Prior experience in some platform activation (Google, Meta etc.) will be highly valued.
• Comprehensive understanding through a broad mix of online media in a business context.
• Ability to reduce costs and measure the success of performance strategies.
• Exceptional analytical skills, demonstrating fluidity in the acquisition of metrics.
• Experience in media planning, being able to evaluate and organize large campaigns with different online channels.
• Technical knowledge and understanding, especially in performance pricing models (CPA, CPL, CPI, …).
• Be skilled in summarizing and communicating complex information, in order to facilitate better communication between departments.
• Be able to learn quickly and propose fast and easy solutions for new campaigns.
• Leadership and people management skills.
Información adicional
Why joining us?
