Job Information
Hiebing Insights Analyst in Madison, Wisconsin
Hiebing is a full-service marketing agency focused on driving momentum for the brands and clients we serve. We are a curious crew who live by a We Before Me credo, knowing that teams outperform individuals and that we always have each other’s backs. We have the privilege to serve within our communities, donating thousands of hours of our time in pro-bono work for organizations making meaningful change. Camaraderie is real (as is the Beer Fairy). And together we generate great work, good karma and a pretty nice chunk of bonus money for everyone at the end of a good year. Come learn and grow with us.
Summary
Excited about understanding consumers/customers and why they do what they do? Our Insights Analyst assists in the design, execution, and analysis of a rich array of research projects, both qualitative and quantitative, to deepen our understanding of our clients’ target audiences. Our success comes from distilling and delivering research-driven insights to create tangible business momentum for our clients.
The Insights Analyst is responsible for the day-to-day management of research projects to ensure they are completed accurately and on time. The Insights Analyst reports to the Director of Insights and can be involved in a project from the initial identification of objectives to the final presentation of results.
If you are unendingly curious, a passionate learner and approach challenges with a positive outlook, you’ll be a good fit for this role. Since you’ll be managing multiple projects across clients and industries, being proactive, attentive to detail and supremely organized will help ensure projects are completed accurately and on time.
The ideal candidate is curious about consumers/customers and why they do what they do; passionate about learning new things and being challenged; and positive in their outlook so they can bring solutions to challenges. Being proactive, highly organized and having solid project management skills are also critical for success in this position.
Key responsibilities include:
Project management
Program and test research questionnaires
Ensure fieldwork is progressing well and meeting quotas
Identify and arranging location details for in-person qualitative research
Set up discussion platforms for online qualitative research
Identify potential issues in the fielding of projects and suggest solutions
Data analysis and synthesis
Generate cross tabulations and descriptive statistics to summarize data
Analyze data tables and conducting significance testing when needed
Create charts or other visual representations of results for client reports
Conduct secondary data analyses using online sources
Administrative Responsibilities
Obtain outside supplier bids on future projects
Manage project budgets, including estimates and projections
Track and process monthly project billing, ensuring accuracy of invoices
Qualitative research project management with support from the Director of Insights
Define business issues, design research, determine costs and write proposals
Write screeners and discussion guides
Ensure recruiting is progressing well, meeting goals and timelines
Moderate both live and online qualitative research
Analyze findings to draw conclusions, concisely summarize and make actionable recommendations
Quantitative research project management with support from the Director of Insights
Define business issues, design research, determine costs and write proposals
Write questionnaires and ensure the accuracy of programmed questionnaires
Ensure fieldwork is progressing well, meeting goals and timelines
Determine data needs in conjunction with the Senior Statistical Analyst
Create impactful and easy to understand charts or other visuals
Code open-ended responses on quantitative surveys, as needed
Analyze data, concisely summarize findings, and make actionable recommendations
Trends analysis and reporting
Summarize and share consumer and cultural trends to help deepen agency understanding of our target audiences
Qualifications:
Two to four years of relevant work experience
Bachelor’s degree in marketing, marketing research, mass communications/advertising or psychology
Knowledge of market research methodologies
Experience uncovering insights from consumer survey data and translating them into marketing recommendations
This position is a hybrid position. You must be able to be on-site Monday, Tuesday & Wednesday weekly
Ability to work in the United States without requiring sponsorship now or in the future
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