Easter Seals Jobs

JOB REQUIREMENTS: Help us change lives At Exact Sciences, we\'re helpingchange how the world prevents, detects and guides treatment for cancer. We give patients and clinicians the clarity needed to make confident decisions when they matter most. Join our team to find a purpose-driven career, an inclusive culture, and robust benefits to support your life while you\'re working to help others. Position Overview The Health Care Professional (HCP) Digital Marketing Manager is responsible for the development of strategies and tactics within the non-personal promotion (NPP) channels. This role will work closely with the personal promotion marketing managers to pull through the main brand narrative, messages, and strategy into NPP tactics; including, but not limited to, websites, emails, videos and media channels. The HCP Digital Marketing Manager will also support the HCP marketing omni-channel ecosystem and vision. Essential Duties Include, but are not limited to, the following: Develop strategic roadmap for owned digital channels - HCP website and Head Quarter (HQ) emails and collaborate with both external agencies and internal partners across IT and Customer Experience on content, design, development, QA and data enablement. Partner with NPP team to create an annual measurement plan and digital marketing learning agenda for all owned and paid media channels. Work with media agency to develop tactics and programs to run in media channels such as SEO, SEM, Display, Custom, Programmatic, and Paid Social. Collaborate with Sr. Digital Marketing Manager to further the innovation, development and maintenance of the HCP omni-channel ecosystem. Analyze performance data and customer insights to continuously refine and improve HCP journeys while driving business outcomes. Ensure adequate tracking and data capture is in place for all initiatives. Collaborate with the marketing analytics team to ensure appropriate key performance indicators (KPIs) are developed to measure and report on promotional program effectiveness, efficiency, and return on marketing investment (ROMI). Contribute to the development of the annual HCP marketing strategic brand and tactical plans. Develop key health care professional marketing pieces in line with the tactical plan and deliver them on time. Analyze qualitative, quantitative, and engagement data to continually gain a deeper understanding of the market and customer needs. Provide day-to-day oversight of external... For full info follow application link. We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to age, color, creed, disability, gender identity, national origin, protected veteran status, race, religion, sex, sexual orientation, and any other status protected by applicable local, state or federal law. Applicable portions of the Company\'s affirmative action program are available to any applicant or employee for inspection upon request. ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/4DEB3745A6CD43DA