Job Information
Hiebing Email Marketing Strategist in Madison, Wisconsin
If you’re looking for a full-service agency that’s shaking up the marketing landscape and creating momentum– you’re in the right place. At Hiebing, we’re a passionate, full-service crew fueled by curiosity, dedicated to doing great work and good deeds. Collaboration is second nature for our teams in both Madison and Austin. They work together to craft meaningful stories for brands we love and pro bono causes we believe in across the country. We believe in the power of our “We Before Me” credo, where the team always has your back and your voice is amplified by others building on your great ideas with a “Yes And”. Think you’d thrive here? Come join the vibe!
SUMMARY
Hiebing is looking for an email marketing strategist—someone who has experience building customer relationships through inbound marketing—specifically, email marketing, marketing automation and lead generation by crafting and translating strategies and content into effective marketing automation workflows.
The ideal candidate is curious, interested in trends and best practices for email and content marketing and automation, comfortable in an analytics-driven environment, enjoys innovating in a test-and-learn environment, finds ambiguity as an opportunity, has the drive to be self-directed and cares deeply about the customer experience and customer journey for our clients’ brands.
A successful marketing marketing strategist at Hiebing is a helpful mentor, team partner and client partner all rolled into one. You must have a solid understanding of agile methodologies, a passion for technology and the digital space, and intelligently speak the language and interpret and document technical requirements. We are seeking a candidate who has previous familiarity with digital marketing tactics, technologies and vendors.
RESPONSIBILITIES:
Strategy
Provide thought leadership to identify, prioritize and quantify key business drivers and understand how a client’s CRM program will help achieve their strategic goals
Identify strategic opportunities and recommendations to accelerate a client’s CRM and email program success
Assist clients as a trusted advisor to drive marketing initiative value and provide a program vision, roadmap, and delivery plan
Review and analyze CRM databases to carry out segmentation of the database and implement customer strategies and optimal segmentation for all marketing campaigns
Lead customer journey mapping and analyze optimal touchpoints for communication
Participate in personalized content marketing strategies
Conceptualize and lead automated marketing programs and campaigns for Clients and ensure we’re achieving growth goals, positive ROI, and customer satisfaction
Cross-Functional Collaboration – Work across teams including Create, Media and Social Media, Marketing Science to ensure cohesive and integrated marketing effort
Manage targeting strategies to improve engagement, manage list pulls and maintain a calendar to track member communications and ensure a balance between deliverability and promotions
Lead multichannel tactics to promote engagement, retention and loyalty across email marketing, web and mobile communication and loyalty programs
Guiding clients in understanding KPIs across the customer journey and optimizing strategies based on performance results and reporting metrics
Project Management
Work on projects end-to-end, from scoping requirements for all marketing automation programs to guiding implementation and post-program analysis, while working closely with agency partners
Build, Test/QA, Schedule and track campaign deployments
Continuously analyze results of campaigns and make recommendations for workflow improvement
Participate in the quality assurance process
Maintain campaign process documentation
QUALIFICATIONS:
3-5+ years in a B2B and consumer marketing environment and at least two years managing marketing automation
Bachelor’s degree, or Associate’s degree with relevant experience, in marketing, technology, communications, journalism or a related field
Expertise in a variety of email marketing platforms such as Marketo, Hubspot, Iterable, Klaviyo
Experience in external CDP tools, such as Amplitude or SimonData, a plus
Proven success creating, managing and analyzing results of marketing automation campaigns
Knowledge of direct marketing best practices with knowledge of CAN-SPAM laws, email deliverability and content creation/execution
Experience with A/B testing and personalization to optimize content, offers and audience segmentation
Detail-oriented and deadline-driven, with an ability to maintain consistent pace of marketing activity and not afraid to ask questions
Ability to work hybrid in an open-office environment
Ability to work in the United States without requiring sponsorship now or in the future
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