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TEKsystems Omnichannel Marketing Manager - Pharmaceuticals in Madison, New Jersey

Seeking a Manager of Omnichanel Strategy to work with a thriving pharmaceutical company in NJ!

Candidates will be responsible for the support of the strategic approach execution details and measurement of omni-channel marketing and media plans for a Hematology brand. You will serve as a dedicated omnichannel point-of-contact for this Hematology brand reporting into the Associate Director Omnichannel Strategy. This role requires extensive internal matrix collaboration Production Brand Omni-Channel Capabilities Business Insights Analytics and management of external partners such as digital and media agencies. Candidates for this position should have experience in HCP and DTC digital marketing within the Rx pharmaceutical category. Launch and category experience is a plus. This role is part of the Omnichannel Strategy Team which sits within the broader Worldwide Commercialization Excellence group.

Purpose/Objective of the Job

  • Support seamless interaction between all stakeholders to develop channel-agnostic engagement and content strategy plans followed by more specific digital channel strategy to meet business and customer needs.

  • Support the delivery of channel insights and recommendations for ongoing optimization of business plans.

  • Supports cross-functional matrix structure to pull through digital brand campaigns tactics and programs - driving operational effectiveness business impact and meet objectives.

  • Leverage standards and best practices to drive customer engagement for the business. Examples include and are not limited to CTV OLV Display CRM websites eMail Social Media and Search Engine Marketing.

Key Responsibilities:

  • Support the execution of the engagement plan for the Brand

  • Contribute HCP/DTC engagement recommendations based upon customer insights and brand strategy

  • Collaborate on drafting and delivering creative briefs and other necessary requirements documentation to support the development of digital programs and the production team

  • Support and lead internal MLR review processes and work with external partners to ensure timely and accurate preparation of digital programs e.g. CRM third-party partner programs media websites mobile eMail social media SEO/SEM etc.

  • Partner with the digital agencies media partners and Production team to define project scope costs timelines and deliverables

  • Lead pull through digital tactics and media programs that drive business impact

  • Collaborate with Analytics team to ensure KPI identification measurement plans and ongoing reporting/optimization of digital programs based on insights and analytics

  • Drive innovation by partnering with Brands external partners and capability leads to develop innovative new digital tactics

  • Monitor project status and budget and provide regular reporting on progress challenges and solutions

  • Provide support and coverage to team on several areas of business

  • Demonstrate ability to track and manage annual digital program and media budgets

  • Hybrid work opportunity. Ability to work in the office three days a week is preferred.

  • Business travel is 1x a week to another location

APPLY NOW for immediate consideration.

Pay and Benefits

The pay range for this position is $35.00 - $37.00/hr.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following: • Medical, dental & vision• Critical Illness, Accident, and Hospital• 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available• Life Insurance (Voluntary Life & AD&D for the employee and dependents)• Short and long-term disability• Health Spending Account (HSA)• Transportation benefits• Employee Assistance Program• Time Off/Leave (PTO, Vacation or Sick Leave)

Workplace Type

This is a hybrid position in Madison,New Jersey.

Application Deadline

This position is anticipated to close on Feb 21, 2025.

About TEKsystems:

We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.

The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

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