Job Information
Diageo Events Manager (Justerini & Brooks) in London, United Kingdom
Job Description :
Please note - a deep knowledge of wine - WSET level 3 minimum with good understanding of the fine wine segment is an essential requirement for this position.
Context and background
Founded in 1749, Justerini & Brooks is the oldest continuously operating Wine & Spirits merchant in the UK.
The company charts a history of passion, knowledge and deep relationships with the world’s most discerning wine growers, whisky makers and pleasure seekers. What characterises the business, beyond royal warrants and accolades, is a history of colourful and flamboyant characters with entrepreneurial zeal and an extraordinary appetite for life.
With a daring determination Justerini & Brooks has thrived for over a quarter of a millennium. Like a miracle vine we have endured wars, fires and blights. We were founded in Georgian London with the same daring and inventiveness that characterises today’s famous tech entrepreneurs. What defines us is an extraordinary ability to change with the times.
With that in mind, our business has undergone through a big strategic reframe to make sure we are best positioned to strengthen today’s legacy whilst also building tomorrow’s legacy. From a marketing point of view, it translates into a brand repositioning and a beautiful new brand world.
We’re looking for someone to join our team in perhaps one of the most exciting times in the brand’s history to bring this transformation to life.
Purpose of the Role
Diageo brand teams are the custodians of our brands and work to ensure the future growth and success of said brand. As a member of this team you will be the guardian of one of Diageo’s oldest and most respected brands (Justerini & Brooks) and work to bring our brand to life through experiences in the fine wine & rare whisky world at the highest execution standards, engaging our private clients, trade customers and wine press. You will also support our grower’s agenda in their market visits.
J&B experiences should help sales, promote a wine or whisky, vintage or grower and give the marketing team news to publicise. Events must have a clear objective, always be of high end, take place in the best venues around the world, never being crowded nor rushed. And in changing times, adjust quickly to our customers’ demands.
Key Accountabilities:
Functional:
Running of the experiences calendar: En Primeur key tastings, portfolio / regional tastings : taking our key events and running end to end events in London, Edinburgh and Hong Kong ensuring the taking care of growers who attend. Working with sales and marketing teams to ensure a successful campaign throughout. Supporting the whisky team in running the whisky events calendar
Coordinating events calendar for Burlington Arcade: overseeing the experiences calendar run at Burlington Arcade with help of the team on site and making sure we own a coordinated experience calendar that demonstrates relevant touchpoints
Growers Support: connecting our internal teams and our customers to our growers to improve wine education and sales. When growers are able to travel, being responsible for their visits, ensuring their trips are valuable and tailored. Setting up ticketed dinners, visits in the trade and customer events.
Wine PR & Partnerships: ensure wine experiences are generating the right PR by working alongside our PR agency to host the right press & critics to relevant events. Support the PR agency in delivering PR campaigns. Recommend strategic brand partnerships and work alongside their events team making sure we show up in relevant spaces and in the right way
Internal: Keeping the team advised of the experience's schedule ensuring a smooth flow of information. Best practice sharing to provide a high and consistent standard of delivery of events across all markets.
In general:
Ensure that brand guidelines are being adhered to at all Justerini & Brooks events (incl. wine & whisky)
Handle experiential budget optimally and in time
Own and drive a robust measurement & evaluation process of our comms and activations for a more efficient use of our investment
Qualifications and experience required
A strong events, hospitality or PR background and an extensive experience portfolio that demonstrates a wide range of events of varying scope and scale
Deep knowledge of wine - WSET level 3 minimum
Good knowledge of the spirits industry with focus on whisky
Ability to handle and prioritise multiple events, agencies and deadlines across multiple countries
Run and maintain events budgets.
Brief and lead key senior partners.
Outstanding verbal and written communications skills and attention to detail.
Excellent judgment, particularly in narrow timeframes and times of ambiguity.
Willingness to work hard and roll up sleeves to get work done, even when at times it is outside the scope of the job.
Provide project management mentorship and act as a subject matter authority in conjunction with other Justerini & Brooks teams to complete high profile, large events, or otherwise strategic events with 100% success
This is an office based role but the successful candidate will be required to work flexibly in the evenings when required (estimated to be circa 4 x month)
Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.
Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.
Character Is Everything
Worker Type :
Regular
Primary Location:
1HQ
Additional Locations :
Job Posting Start Date :
2024-08-07
With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.
Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.
With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.
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