Job Information
Netflix Ads Measurement Partner, EMEA in London, United Kingdom
Netflix is one of the world's leading entertainment services, with 283 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
Our Team
The core Netflix Ads team is charged with building a new, best-in-class ads organisation to establish Netflix as the go-to platform for advertiser partners. The Netflix Ads Measurement team is tasked with building industry-leading research for advertisers in support of our broader advertising sales efforts.
The team consists of country specialists based in each EU5 market, and a central EMEA team based in London. This role sits within the EMEA team; working on scaled Insight & Measurement projects, regionally.
Netflix Ads has seen amazing growth since launching, and there has never been a more exciting time to get involved.
Summary
Netflix’s Ads Measurement team is looking for an analyst to join the team. The successful candidate will work cross-functionally with sales, marketing, consumer insights, data science, sponsorships, and our vendor partners. If you are someone who is a self-starter, loves the details, and thrives in a collaborative environment, Netflix may be the place for you. For an insider's look at Netflix’s culture, make sure to read Seeking Excellence (https://jobs.netflix.com/culture) .
Key Responsibilities
Work closely with the broader Ads Measurement team (both within EMEA and globally) to scale measurement, insights and thought leadership, in collaboration with the EMEA Measurement Management Team
Produce research and insights that tell the Netflix’s Ads story to the marketplace and advertiser clients in areas such as audience insights, reach & frequency, campaign verification, and campaign measurement.
Use proprietary and syndicated tools to create regular reporting for stakeholders (both internal and external) on the Netflix Ads audience in comparison to competitors
Be a TV champion. Understand and promote the benefits of TV advertising and the Netflix Ads Audience.
Manage the day-to-day effectiveness study process with third-party vendors from end to end, e.g., sales requests, vendor intake, survey drafting, analysis, and report creation.
Support the Global Brands Advertising team by responding to day-to-day insight and measurement requests.
Develop case studies from ongoing and completed analyses.
General team admin, including vendor onboarding and vendor management tasks.
Experience & Skills
At least 2 Years experience in media research at Streaming, TV, or digital media companies.
Fluency in English is required, second language is a plus.
Strong understanding of methodology, data, and systems from syndicated research providers (e.g. GWI) & survey scripting tools, as well as direct digital technology and analytics.
Experienced in effectiveness measurements such as Reach & Frequency, Brand Lift, Matched-Market testing, A/B testing, Marketing Mix Models and bespoke campaign effectiveness studies, including questionnaire scripting.
Self-starter with expertise in managing projects independently with a high attention to detail.
Highly organised and experienced in building and following processes to make working methods more efficient.
Flexible and open-minded: able to thrive in a startup environment with ambiguity.
Builds strong relationships with colleagues; values diverse perspectives for better decision-making.
Knowledge of the advertising landscape across all kinds of media channels and methods of buying. Ideally, with a TV focus.
Highly curious, always looking for the meaning behind data.
Excellent writing and presentation-building skills.
Inclusion (https://about.netflix.com/en/inclusion) is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.
