Job Information
Publix Digital Marketing Coordinator, Marketing - Lakeland in Lakeland, Florida
31620BR
Position Title:
Digital Marketing Coordinator, Marketing - Lakeland
Department:
Marketing
Location:
Lakeland, FL
Description:
The Digital Marketing Coordinator provides marketing and advertising support for the development and execution of customer directed digital, social and customer relationship marketing (CRM) communications. The incumbent supports marketing objectives, strategy and on-time delivery by partnering with internal Marketing associates and external suppliers. The Digital Marketing Coordinator reports to the Manager, Loyalty, CRM and Personalization.
Additional Responsibilities include:
supporting the scheduling of content for owned digital media properties
coordinating with subject matter experts (SMEs) to assist with the delivery of content, testing and validation for customer and associate directed communications campaigns
coordinating recurring and ad hoc Digital Marketing, Social and CRM-related assignments
serving as the Digital Marketing & CRM Single Point of Contact (SPOC) for Customer Care and ensuring that positive, timely resolutions are provided for all customer cases escalated to Digital Marketing & CRM
coordinating the allocation of available messaging space in alignment with Marketing campaigns and prioritized objectives
preparing Digital Marketing and CRM campaign expenses, processing, and coordinating the documentation and tracking of annual, monthly, and year-end budget reconciliations for their respective teams
dedicating time to Marketing innovation and quality improvement
Req ID:
31620BR
Hours of Work:
8:00AM - 4:30PM; Monday - Friday
Facility:
Lak Publix Corporate Office B003
State:
Florida
Frequency of Pay:
Weekly
Minimum Base Pay:
28.50
Additional Information:
Your application may have additional steps that you will need to complete in order to remain eligible for consideration. Please be sure to monitor your email, including your spam folder, on a daily basis for critical, time-sensitive emails that could require action within 24-48 hours.
Please do not use your Publix email address when applying. Once your application has been successfully submitted you will receive a confirmation email.
Please note that Publix will not sponsor any hire for this position for a visa or permanent residence.
Address:
3300 Publix Corporate Parkway
City:
Lakeland
Year End Bonus:
To reward associates for their contributions to the company for the calendar year, Publix provides a Holiday Bonus in November. In the first year of continuous employment the bonus is equal to 15 hours of pay, and in the second year of continuous employment the bonus is equal to one week’s pay if associate remains employed through issue date of the bonus check. In subsequent years, the bonus is equal to two weeks’ pay.
Maximum Base Pay:
39.30
Required Qualifications:
Bachelor’s degree in a business field, or equivalent experience
at least one (1) year of marketing/advertising or marketing communications experience, or a marketing communications internship with a large company/retailer
knowledge of marketing principles, processes, tools, techniques, and marketing communications planning
basic knowledge of all current and future trends in digital marketing and communications platforms and applications
basic knowledge of digital and social media analytics (e.g., Google Analytics, Facebook Insights)
basic knowledge of budgetary management, metrics, reporting and budgeting principles including invoicing and reconciliations
ability to multi-task
project management skills
time management/organizational skills
team player with strong interpersonal skills
excellent verbal and written communication skills
problem-solving skills
negotiation/persuasion skills
flexibility/adaptability
analytical skills
basic knowledge of Microsoft Office (Word, Excel, Outlook and PowerPoint) and working knowledge of cloud-based file sharing programs, such as Office 365
basic knowledge of content management systems and project management software
willing to work extended hours or during weekends, as needed
Preferred Qualifications:
Bachelor’s degree in Marketing, Advertising, Communications, or equivalent experience
two (2) or more years of marketing/advertising or marketing communications experience with a large company/retailer
basic knowledge of the effectiveness, strengths, limitations, and relative costs of various digital and CRM communications channels (i.e., social, digital, email, direct mail, etc.) and their related production methods and trends
basic knowledge of the grocery environment as well as consumer and competitive market dynamics
basic knowledge of Retail, Corporate Purchasing, and other Publix Support Departments’ operations
basic knowledge of digital design, programming, e-commerce and web development practices
exceptional customer service skills and a positive “can do” attitude
strong representation of professionalism
intermediate knowledge of Microsoft Office (Word, Excel, Outlook and PowerPoint) and intermediate knowledge of cloud-based fie sharing programs, such as Office 365
intermediate knowledge of content management systems and project management software
Potential Annual Base Pay:
59,280- 81,744
Zip Code:
33811-3311
Benefits Information:
Employee stock ownership plan that contributes Publix stock to associates each year at no cost
An opportunity to purchase additional shares of our privately-held stock
401(k) retirement savings plan
Group health, dental and vision plans plan
Paid Time Off
Paid Parental Leave
Short- and long-term disability insurance
Tuition reimbursement
Free hot lunches (buffet-style) at facilities with a cafeteria
Visit our website to see all of our benefits: Benefits - Jobs (publix.com) (https://jobs-beta.publix.com/benefits/)
