Job Information
VF Corporation Manager, Retail Brand Experience-TNF HK in Kwun Tong, Hong Kong
Key Purpose of the Job:
The position’s ultimate goal is to build The North Face to be the #1 Outdoor Brand in HK market. Your role is to inspire, equip and enable the next generation of “Explorers” – to build an immersive, consumer centric and service led retail experience - to spark curiosity for adventure and to ensure they understand the latest product innovations that will help them achieve their goals.
He/she will support the Sr. ROA Retail Brand Manager to ensure development and implementation of winning brand and retail brand strategies for HONG KONG.
Success in this position requires close collaboration and communication with the various business functions: internal RBE, marketing, Sales, Merchant, and well manage suppliers.
The focus of his/her scope will:
Implementation of seasonal retail initiative against retail marketing calendar and report back
Coordinate with contractors for sourcing & production of VM materials and manage the delivery
Release regular visual merchandising plan, work closely with retail operation team, manage timely execution and documentation, support both brand direct doors and partner doors in Hong Kong
Able to provide flexible VM solutions to tackle with fast changes in retail reality
Assist in ad hoc visual projects/marketing events for HK
Support seasonal retail training & trunk show set up
Support store elevation projects and new store opening in Hong Kong
Manage one Sr. VM supervisor in Hong Kong, and/or freelancers if needed; coach retail staff to ensure VM on brand standard and execution excellence
Key Areas of Responsibility:
Planning and roll out of marketing campaigns in Hong Kong, VM related guideline according to retail roadmap in partnership with RBE headquarter team and Hong Kong marketing team
Support Hong Kong marketing team for production and set up for events, sales meeting, pop up, seasonal in store activities, new store opening, ad hoc visual projects etc
Regular store visits to ensure VM standards are in line with guidance by working closely with store team, both DTC and partner doors
Manage on store renovation/upgrade projects and effective executions
Coordinate with contractors for sourcing & production visual materials (eg Window, signage, lightbox, hoarding etc), manage delivery and installation within budget and timely executions
Release visual merchandising plan (zoning, key outfits etc) regularly
Store screen content management
Able to provide flexible VM solutions to tackle with fast changes in retail reality
Consolidate reports, presentations to management team, Headquarter and omni channel
Managing budget control, maximize productivity with limited resources
Conduct training to local retail staff for all new concepts, VM technique and standard
Travelling when needed; willing to work overnight.
Major Challenge:
Over 10+ years experience in relevant field in sports/fashion/visual merchandising
Experience working in retail, apparel experience preferred
Degree in related discipline work experience preferred
Good communication skills in English, Mandarin and Cantonese, flexibility to work well with different cultures
Familiar with graphics output, knowledge in software packages including AI, photoshop is a MUST
Video editing skills preferred
Solid knowledge in Microsoft office and smartsheet
Ability to meet tight deadlines and work well under pressure
Strong interpersonal skills and be able to work with matrix organization effectively
Strong project management and planning skill
Detail oriented
Ability to take direction and lead projects independently with minimal supervision
Willing to work over night
R-20241106-0053
VF Diversity Vision Statement VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.
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