Job Information
Publicis Groupe Senior Public Relation Executive in Kuala Lumpur, Malaysia
Company description
The Role of Public Relations
Public Relations Executives manage the information between organisations or individuals and the general public. They promote their clients to their intended audiences through news items, press releases and product placements.
A PR Executive works within a wider team and aims to influence public opinion or behaviour without the use of paid advertising.
By generating positive news coverage, achieving product placement without payment in broadcast, print and new media, and placing spokespeople as commentators, a PR Executive works to proactively promote the profile and reputation of their clients.
Overview
Typical Work Activities
The work of a public relations (PR) Executive is likely to vary from day-to-day, depending on the organisation and sector.
PR agencies often specialise in specific industry sectors, such as consumer, business-to-business (B2B), financial or healthcare.
Tasks typically involve:
liaising on a daily basis with clients and the media, often via telephone and email;
relationship building and networking with colleagues, clients and the media;
monitoring the media, including newspapers, magazines, journals, broadcasts, newswires, social media sites and blogs, for opportunities for clients;
working as part of an account team to develop client proposals and implement the PR activity;
preparing regular client reports and attending client meetings;
researching, writing and distributing press releases to targeted media;
promoting news stories and features to the media, known as 'selling in'
collating, analysing and evaluating media coverage;
event management, including press conferences and promotional events;
attending and promoting client events to the media;
assisting with the production of client publications, such as in-house magazines;
Responsibilities
Key Skills
excellent communication skills both orally and in writing
excellent interpersonal skills
good IT skills
presentation skills
initiative
ability to prioritise and plan effectively
awareness of different media agendas
creativity
Note: The preceding job description documents the general nature and level of work but is not intended to be a comprehensive list of all activities, duties and responsibilities required of job incumbents. Consequently, job incumbents may be asked to perform other duties as required.
Qualifications
Be proactive, reliable, responsible and accurate with an attention to detail
Possess the ability to keep information confidential
Skilled in engaging with Key Opinion Leaders (KOLs).
Well verse in Mandarin, read and write.
Self-motivated with a positive and professional approach to management
