Job Information
Lenovo Sr. Product Marketing Manager, DaaS - SSG in Karnātaka, India
Sr. Product Marketing Manager, DaaS - SSG
General Information
Req #
WD00065954
Career area:
Marketing
Country/Region:
India
State:
Karnataka
City:
BANGALORE
Date:
Friday, May 24, 2024
Working time:
Full-time
Additional Locations :
India - Karnātaka - Bangalore
India - Karnātaka - BANGALORE
Why Work at Lenovo
We are Lenovo. We do what we say. We own what we do. We WOW our customers.
Lenovo is a US$62 billion revenue global technology powerhouse, ranked #217 in the Fortune Global 500, employing 77,000 people around the world, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver smarter technology for all, Lenovo has built on its success as the world’s largest PC company by further expanding into growth areas that fuel the advancement of ‘New IT’ technologies (client, edge, cloud, network, and intelligence) including server, storage, mobile, software, solutions, and services.
This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com , and read about the latest news via ourStoryHub (https://news.lenovo.com/) .
Description and Requirements
• Primary Responsibilities
–Develop offering marketing strategy and plans for theTruScale Device as a Service (DaaS) portfolio
–Driveproduct positioning strategy fornew and existing solutions, services, and capabilities
–Developand evolve compelling narratives and value propositions
–Global introduction and rollout of offerings (launch and eventual withdrawal)
–Partnerwithproduct development / management onroadmapexecution
–UnderstandDaaS markettrends, customer requirements, usage, and buying behavior, as well as the competitive landscape – be the voice of the customer and the market
–Create and maintain sales content, web, assets, materials, and other deliverables
–Execute targetedrevenue-driving programs, campaigns, and marketing activities
–Createand managea Marketingbudgetandagencies
–Educatesales teams and business partner community about portfolio offerings
–Driveevangelizationand amplify thoughtleadership
• Key deliverables
–Comprehensive Offering Marketingandenablementplans
–Compellingvalue props, bold statements, and messaging differentiation (focusedon business outcomes)
–Launch and offeringintroduction
–Ongoingofferingmarketingmanagement
–Track, measure, and report on marketing activities and programs (ROI)
• Position Requirements
–10+ of direct Product Marketing / Marketing experience for a range of Digital Workplace Solutions; experience with technology services, as-a-Service business models, or solutions tob2bcustomers is highly desirable
–8+ years cross-functional team management (project management is a plus)
–Proven experience launching new offerings and managing through the lifecycle
–Entrepreneurialmindset with the ability to navigate ambiguity and thrive in challenging situations
–Strong presentation and storytelling skills, and a strong public speaker
–Strong writing, content development and editing skills with the ability to communicate simply and authentically
–Degree level qualification in marketing, business studies orequivalent
Additional Locations :
India - Karnātaka - Bangalore
India - Karnātaka - BANGALORE
India
India - Karnātaka
India - Karnātaka - Bangalore , * India - Karnātaka - BANGALORE
