Job Information
Hallmark Digital Content Specialist in Kansas City, Missouri
Description
WHO WE ARE
Hallmark Digital is one of the driving forces behind the creation and delivery of innovative solutions and experiences to Hallmark’s consumers. We are a team dedicated to optimizing sales, merchandising, marketing, and operations for Hallmark.com and the Hallmark Cards Now app. Hallmark Digital incorporates almost all consumer digital touch points – eCommerce, search, mobile, social, etc. We are a fast-paced, collaborative group for Hallmark, and have the opportunity to work on many rewarding projects. Digital Hallmarkers get to wear a lot of hats, constantly learn and take on new challenges, operate with a growth mindset, and help drive consumer digital experiences in an ever-changing eCommerce environment.
WHAT YOUR ROLE ENTAILS AND HOW YOU'LL CONTRIBUTE
We are looking for a detail-oriented, collaborative, and energetic team player to join Hallmark Digital!
As a Digital Content Specialist, you will:
Maintain the content calendar / workflow for all marketing on Hallmark.com and the Hallmark Cards Now app – establishing launch dates, and providing clear direction to creative partners and content publishers based on inputs from the Digital marketing and merchandising strategists
Serve as primary validator for all site content links, tracking and scheduling prior to being published to the live site and app
Maintain dashboards and report on data insights for content including homepage features, seasonal landing pages and A/B tests
Create and optimize internal tracking codes for onsite and in-app content
Partner and coordinate with advertising, product development and analytics partners to identify ongoing A/B test and optimization opportunities
Assume other duties as assigned, such as: serving as backup in our Content Management System and promotion engine; offering data analytics and linking strategy support to social, PR and advertising partners; performing site content audits and providing recommendations for optimizations; and implementing SEO best practices.
BASIC QUALIFICATIONS
Bachelor’s degree or 4 years professional experience
Minimum 2 years of experience working in eCommerce, digital marketing or merchandising
Experience working within a project workflow tool such as JIRA, Confluence or Smartsheet
Experience working in a Content Management System (CMS) for web
PREFERRED QUALIFICATIONS
Basic-to-intermediate HTML/CSS knowledge
Salesforce Business Manager content and promotion experience
Familiarity with data analytics platforms such as Adobe Analytics, Google Analytics or ContentSquare
Comfort with ambiguity and juggling multiple projects and timelines at once
ADDITIONAL DETAILS
- This position is hybrid, requiring in-person team meetings and events multiple times each month
Now’s your chance to embrace a future with Hallmark—just follow the instructions below to apply.
You must show how you meet the basic qualifications in a resume or document you upload, or by completing the work experience and education application fields. Accepted file types are DOCX and PDF.
In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Inc. and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does not generally provide sponsorship for employment.
Employment by Hallmark is contingent upon the signing of the Employment Agreement, signing of an agreement to arbitrate in connection with the Hallmark Dispute Resolution Program, completing Form I-9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification and satisfactory reference and background checks.
Hallmark is an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally-protected status. Principals only please.
HALLMARK – Because Connecting With Each Other Has Never Been More Important
For more than a century, Hallmark has been bringing people together and improving the relationships that matter most. That’s why millions of people all over the world connect with the Hallmark brand (https://www.hallmark.com/) . It has always been a mission so much bigger than any one of us who work here.
Today, we need empathetic learners, strategic thinkers, and enthusiastic visionaries with diverse experiences and skills to help us create the rest of Hallmark’s second century as we shift to a more digitally savvy, unified approach that combines the best of brick-and-mortar retail with the efficiency of dot-com spaces. Help us imagine what our next hundred years could look like!
When you join Hallmark, we will go out of our way to make you feel like part of the team. In the day-to-day, we’ll make the best use of the skills and talents you already have. We’ll also give you leadership opportunities and show you multiple potential pathways to future success.
Our culture (https://corporate.hallmark.com/culture/hallmark-family/) of care for our consumers and for one another shows in the way we embrace different backgrounds, identities, and working styles, deliberately seeking out ways to be more inclusive both internally among our work groups and externally through the things we make and sell to our retail partners and consumers. We believe that a broadly inclusive, equitable approach is also our best path to future success. We’re seeking out those who can bring a fresh perspective to our business and would love your input as someone new to our team! We can only change and grow when we intentionally include new perspectives–like yours.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)
