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Publicis Groupe ATL Media Strategist in Johannesburg, South Africa

Company description

We are the Human Experience Agency. We believe the growth opportunity lies in people. We understand and anticipate human desires to deliver media experiences of value. We call this PeoplePoweredGrowth! Focusing on both business outcomes and human outcomes is proven to deliver stronger growth for clients. PeoplePoweredGrowth identifies the intersection between what people want and what brands need, to create media experiences of value. PeoplePoweredGrowth orchestrates the right talent and capability to solve for clients’ unique business challenges through interconnected capability. PeoplePoweredGrowth embodies a way of thinking, working, and learning; challenging the status quo and always reaching for a better. It is a culture of never standing still. Starcom is a full service, global media agency with a presence in multiple markets around the world. We believe in the power of our network and work closely with our global colleagues to ensure that we are providing our clients with global best practice, localized for the South African market. Our clients include Mondelez, Haleon (GSK), Samsung, Stellantis, Sandoz, Kellogg’s to name a few. We are part of the Publicis network – the fastest growing global network.

Overview

Strategy sits at the center of what we do – without it, we can’t bring insight to data or direction that delivers business outcomes.

  • Our clients relay on us to provide the data and direction that will deliver business outcomes - uncovering new market opportunities, growing their business and delivering real ROI.

  • Our clients need to be kept in touch with what is happening in the world around them and we ensure that they are empowered with the trended insights that cover their industry, category and customer / client / consumer market.

  • Our clients expect us to tap into the best minds and skills from around the world, to deliver cutting-edge and world-class product, tools, technology, skills and knowledge to the table.

  • Our clients want to get their time in the sun and be made famous for the work they produce in partnership with their agency teams – to do this, we need to regularly be entering at least two awards per year.

  • Starcom and Publicis Media need to showcase the great work you do. To do this we need at least two case studies produced, from the work that you do each year.

  • Planners lean on our strategic teams to provide direction, so they can implement and turn strategy into action.

  • Our media investment team rely on our strategists to provide the clout that will unlock buying efficiencies with media suppliers.

  • Our Power of One teams and creative agency partners need us to provide a deep understanding of the customer/ client / consumer and provide inspiration to produce meaningful communication.

  • Because of this, we actively seek out strategic talent with the personality, ‘smarts’ and attitude to manage multiple work streams, multiple clients and multiple agency stakeholders.

  • Starcom wants you to grow and thrive in an environment that demands strategic excellence.

  • In return, we provide a culture where everyone’s opinions count, where your ideas and inputs are valued and where you are given the autonomy to push yourself as far as your ambition leads you.

Responsibilities

An ATL Media Strategist at Starcom is expected to be data driven, insights lead and a creative thinker, who strives to make meaningful impact on the business.

This role demands confidence, presence and the skills to make a meaningful impact. Never just taking and executing orders, Starcom ATL Media Strategists are expected to direct, inspire and add value at every turn.

A high level of collaboration, a willingness to teach others and a real desire to push the boundaries is what will be expected.

In addition, this role requires a high level of accountability and responsibility over the large offline media investments that we are entrusted to manage.

Some working outside the standard working hours may be necessary.

The Job Purpose:

  • To be accountable for the successful delivery of media strategies, touchpoint recommendations, media opportunity evaluations and reports across offline channels.

  • To deliver ongoing incremental media improvements, based on post campaign analyses, MMM’s and audit results (where available).

  • To deeply understand the market, audiences and segments that will unlock market growth and opportunity on your portfolio.

  • To demonstrate real passion, care and vision for the brands in your portfolio.

  • To unearth and deliver the best media owner relationships and partnerships that deliver business outcomes and creative media opportunities.

  • To produce award-winning entries and case studies

  • Together with the team, successfully meet the client’s contracted KPI’s and the commercial targets.

  • Refine and ensure the smooth running of campaigns across the account.

  • Ensure budgets are properly managed and maximized to deliver the greatest return on investment for clients.

  • Work with the Business Unit Director, to ensure alignment of campaigns across the entire client product portfolio.

  • Collaboratively work with the BUD, Digital Media Strategist, and planning teams to deliver best-in class post campaign analyses, case studies and award entries that demonstrate real impact and results for client.

  • Resolve media related issues with a solution driven mindset, whilst maintaining strong relationships with colleagues, agency partners, and clients.

  • To grow the strategic reputation of the agency by delivering world-class strategic excellence.

What you can expect in an average week:

Meetings

Be present and on time, to all required meetings.

Strategies

Produce and present media strategies.

D rive implementation of the strategies with the media planners

  • Once the strategy is approved, it’s now about driving the implementation of the strategy with planners.

  • Work collaboratively with our Starcom team, global teams, and creative agency partners.

  • Ensure overarching portfolio flow plans are maintained and fed into the planners for regular updating in MePlan.

  • Work with the Research & Insights team to pull and graph required data, source research and case study documents.

  • Ensure that your time sheets are maintained and timeously updated.

Qualifications

  • At least 10 years of media strategy experience.

  • Media agency experience essential.

  • Experience on financial services clients (especially banking clients) preferable.

  • Ideally the successful candidate will also have a good understanding of digital media as well.

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