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Trustmark National Bank Brand Coordinator I/II/III / 2025-18143 / Jackson in Jackson, Mississippi

This Position is for a Brand Coordinator I/II/III with a work location in Jackson, MS.

Overview

The purpose of this job is to create and promote awareness of Company brands, products, and services. This position will develop, implement, and maintain brand consistency to meet organizational and market-specific objectives while serving as a brand advocate to ensure all branding is cohesive and aligned with the overall image of the company across all markets and lines of business. Additional responsibilities will include coordinating multiple marketing/branding projects simultaneously, researching brand marketing strategies and trends, liaising with brand and/or signage vendors, and project reporting.

This position may be filled as a Level I, II or III.  Additional responsibilities and qualifications apply.

Responsibilities

Support Company brand signage program, working with the appropriate mix of line of business liaisons and vendors, to ensure brand consistency and optimization throughout the process for design, production, installation, maintenance, and reporting.

Coordinate Trustmark's online brand specialty store for personal and business purchases of Trustmark-branded items; maintaining vendor records and relationships;

Socialize, educate, and reinforce Marketing processes and brand standards to business units and associates.

Research industry trends and best practices, as well as peer and competitor initiatives, to understand the competitive landscape and recommend pathways to consider for enhancing brand strategies.

Coordinate brand projects to support marketing initiatives across all elements with a focus on key areas that directly influence the success of the company or lines of business, including forecasting, inventory levels, packaging, point of purchase and sales collateral materials.

Coordinate Trustmark's digital in-branch signage, including providing recommendations with regard to placement strategy, budget, design, installation and maintenance of in-branch digital systems.

Perform additional duties as assigned.

Level II Additional Responsibilities:

Serve as primary point of contact for project vendors and Business Units.

Maintain Trustmark's brands, usage, standards/guidelines.

Handles complex issues and problems and knows when to refer more complex issues to next level of management.

Level III Additional Responsibilities:

May lead branding, marketing, or communication projects and/or campaigns.

May supervise Brand Coordinator I or II (or similar) positions.

Qualifications

Four year college degree

Prior experience demonstrating strong communication skills

Strong knowledge and understanding of corporate initiatives

Excellent oral and written communication skills

Ability to communicate effectively and coherently with all levels of associates and external stakeholders/vendors, strong interpersonal skills

Ability to discern confidentiality, urgency and importance of information distribution

Ability to multi-task

Ability to be flexible in all situations

Highly developed organizational skills

Self-motivated with the ability to work well both independently and as part of a team

Ability to learn and adapt to new and changing environments

Ability to meet and/or exceed deadlines

Strong, demonstrated skills utilizing PC-based word processing, presentation, and spreadsheet programs (i.e. Microsoft Office Suite)

Marketing or communications-related degree preferred

1+ years experience preferred

Experience working for a financial institution is preferred

Level II Additional Qualifications:

5 -- 7 years of experience in branding, marketing or communications

Strong comprehension of regulatory processes policies and procedures relative to branding, with a focus on the financial industry preferred

Strong knowledge of Trustmark's corporate structure and culture

Superior knowledge of branding initiatives

Advanc d knowledge of Microsoft Office Suite

Mastery of Company brands, usage, standards/guidelines, etc.

Level III Additional Qualifications:

More than 7 years of experience in branding, marketing or communications

Mastery of branding strategies and implementation techniques

Mastery of project management skills

Ability to work with lines of business or management teams to develop brand initiatives

Physical Requirements/Working Conditions: Must be able to sit for long periods of time and use computer keyboard and/or mouse, while viewing computer screens. Some travel will be necessary.

Note: This is a brief description of this position and is not limited to those described herein. Management retains the right to add, delete or modify any of these responsibilities at any time during employment.

Trustmark is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, marital status, genetic information, pregnancy, national origin, protected veteran or disability status, and any other status protected by law.

Equal Opportunity Employer/Females/Minorities/Individuals with Disabilities/Protected Veterans

EOE/M/F/V/D

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