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Robert Half Social Media Specialist in Irvine, California

Description

We are offering a contracted position for a Social Media Specialist in Irvine, California. The job function revolves around the digital marketing industry, where you will play a pivotal role in developing and executing comprehensive content marketing strategies, managing content publication, audience engagement across various platforms, and creating captivating short-form video content.

RESPONSIBILITIES:

Content Creation & Strategy:

  • Develop and implement an innovative content strategy that aligns with broader marketing campaigns and resonates with key audiences, while overseeing social media channels to drive engagement, brand awareness, and consistent messaging through Hootsuite

  • Produce and edit high-quality short-form or multimedia content that captivates and informs audiences while driving interaction with tools like Canva

Driving Revenue Growth:

  • Develop and execute content marketing campaigns to acquire new companies, generate leads, and improve conversion rates, while enhancing client engagement and identifying cross-sell opportunities

  • Establish social media priorities, goals, and performance metrics aligned with business objectives and audience insights, integrating SEO-driven content to maximize visibility and enhance search rankings

  • Leverage data analytics to refine strategies, implement best practices, and provide regular performance metrics aligned with KPIs

Execute Recruiting Effectiveness:

  • Boost success of recruiting campaigns with organic and paid programs

  • Strengthen recruitment effectiveness by managing content on platforms such as Indeed.com and Glassdoor.com, with a focus on branding and rating improvement

Building Reputation and Strength:

  • Foster employee advocacy and expand network reach using Hootsuite Amplify while enhancing the company’s online presence by increasing positive reviews across key digital platforms

  • Monitor brand sentiment and gather target audience insights through platforms like Talkwalker, Birdeye, or reputation.com. This responsibility includes possible exposure to explicit, graphic, and/or violent online content

  • Build an influencer marketing program to expand brand reach and visibility

    Requirements

QUALIFICATIONS (MUST HAVE):

  • Bachelor’s degree in marketing, Business or a related field

  • Minimum of two (2) years of experience in B2B content marketing or social media strategy roles

  • Experience with Hootsuite or comparable social listening tools

  • Knowledge of content development, social media platforms and best practices

  • Experience with Adobe Creative Cloud, After Effects, Canva, or equivalent tool

  • Problem-solving skills; ability to exercise sound judgement and business intelligence

  • Proficient in creating reports and tracking results; comfortable with data collection and analysis

  • Able to effectively prioritize tasks based on business contribution and need

  • Able to adapt to new situations, processes, and directions

  • Attention to detail

  • Demonstrated proficiency in communications (oral and written); strong editing/proofreading skills

PREFERRED QUALIFICATIONS (NICE TO HAVE):

  • Familiarity with platform analytic tools

  • Prior experience with online marketing, paid lead programs, LinkedIn advertising, and use of intent for account-based marketing

  • Experience in a public or large global company

    Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .

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