Easter Seals Jobs

Description We are on the lookout for a dedicated Product Marketing Manager in Irvine, California, who will be a key player in our team. In this role, you will be tasked with developing and executing go-to-market strategies, coordinating marketing campaigns, managing event activations, and creating journey maps for our products.

Responsibilities:

• Develop and implement comprehensive go-to-market strategies for new and existing products

• Coordinate the creation and execution of marketing campaigns to enhance brand awareness and drive customer engagement

• Manage event activations, ensuring they align with the overall marketing strategy and brand image

• Create detailed journey maps to understand and enhance the customer experience

• Leverage Artificial Intelligence and Cloud Technologies to optimize marketing processes and strategies

• Use CRM tools and Facebook Insights to track campaign performance and customer engagement

• Oversee budget processes and ensure all marketing activities stay within budget

• Manage the production and distribution of marketing collateral

• Plan and coordinate interactive marketing events to engage customers and promote products

• Communicate effectively with team members and stakeholders to align marketing strategies and actions. Requirements • The Product Marketing Manager position necessitates at least 3 years of relevant experience

• Proficiency in Artificial Intelligence (AI) is essential

• Hands-on experience with Cloud Technologies is a requirement

• Familiarity with CRM platforms is necessary

• Proficiency in using Facebook Insights for marketing analytics is needed

• Competence in using GMail for detail-oriented communication is required

• A strong understanding of Brand Awareness strategies is key

• Experience in managing Budget Processes for marketing campaigns is needed

• Campaign Planning and execution experience is a requirement

• Experience in Collateral Management is mandatory

• Excellent Communication skills are a must

• Prior experience in Product Marketing is required

• Knowledge of Interactive marketing is a plus

• Experience in Event Planning and management is necessary Innovation starts with people.®

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