Job Information
Sinclair Broadcast Group Drive Auto Senior Relationship Manager in Hunt Valley, Maryland
Sinclair Digital Group is seeking an accomplished and forward-thinking Senior Relationship Manager to join our Drive Auto team and serve as a subject matter expert. This position requires contribution to our company-wide sales endeavor, particularly dedicated to the highly competitive tier 3 auto business sector. In this base + commission role, we require a strategic communicator with a proven track record of leveraging data-driven insights and industry expertise to nurture and expand client relationships.
The ideal candidate will rapidly acquire an in-depth understanding of our internal systems, operational protocols, and sophisticated business review tools. Playing a leading role in the post-sale service continuum, this individual will proactively oversee ongoing campaigns and partnerships, demonstrating exceptional leadership in resolving and managing any issues that may arise, while ensuring effective communication with relevant stakeholders to guarantee the steadfast retention of existing business. Establishing and maintaining robust business partnerships will be instrumental in achieving success in this role. If you are a trailblazing figure in the industry, we are eager to meet you.
Primary Responsibilities:
Client Retention: Proactively devise retention plans and strategies, involving direct ownership of client communication.
Business Reviews: Lead regular business reviews with clients to both demonstrate campaign results and to identify additional revenue opportunities.
Revenue Growth: identify and pursue upsell opportunities to grow revenue.
Campaign Performance Oversight: Conduct proactive marketing campaign audits to offer transparent insights into successes and adjustments to overcome challenges.
Sales Cycle Support: Provide crucial support to the sales cycle, assisting with product mix planning, research, and proposal development as needed.
Collaboration: Collaborate closely with various internal stakeholders and clients to achieve successful outcomes.
Problem Solving: Identify conflicts and demonstrate adept problem-solving skills to support client campaign management effectively.
Training and Education: Serve as a support layer for technology and process training, empowering clients with the knowledge and tools they need to achieve results.
Industry Insights: Conduct comprehensive research to deliver valuable industry insights and context.
Adaptable Responsibilities: Undertake other related duties as assigned to contribute to the overall success of the team and organization.
Qualifications:
Advanced knowledge of Tier 3 automotive dealerships
Digital marketing experience, specifically with SEM, Facebook/Instagram, and OTT/CTV
3 years of experience in building and maintaining client relationships as well as a proven track record of successful upsell techniques
Highly process-oriented, organized, and adept at multitasking
Exceptional written and oral communication skills
Adept at creative and entrepreneurial thinking
Proven track record of being curious and solutions-oriented Advanced Qualifications:
3-5 years of experience in digital media marketing platforms such as Google Ads, Facebook Ads Manager, and programmatic DSPs
Proficiency in Jira service desk
Experience with Salesforce or other similar CRMs
Experience in the Martech or Adtech industry
If you meet these qualifications and are eager to shape the future of digital account management in the automotive industry, we invite you to apply and learn more about our division
Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.
About Us
Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks; and owns Tennis Channel and multicast networks Comet, CHARGE!, TBD., and The Nest. Sinclair's content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation's largest streaming aggregator of local news content, NewsON. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net.
About the Team
The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.
The base salary compensation range for this role is $70,000 to $80,000 plus commission. Final compensation for this role will be determined by various factors such as a candidates’ relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, sick leave, vacation time, personal time, parental leave and employee stock purchase plan.
