Job Information
Publicis Groupe Leo Burnett | Community – Senior Social Executive (Social Outreach focused) in Ho Chi Minh, Vietnam
Company description
We help grow many of the world's most iconic brands at Leo Burnett. We help grow even more of the world's most talented people. You'll find at Leo Burnett an agency built on ideas and dependent upon the people behind them. A culture that doesn't just respect creativity but cherishes it. And a community where the path you choose is your own, the places you can go limitless. We believe creativity has the power to transform human behavior, and we use ours to help our clients' brands discover their human purpose and play meaningful, active roles in people's lives.
Overview
The Senior Social Outreach Executive is responsible for managing the partnership relationship with key partners that manage our Client’s social platforms and optimization of its performance. He or she implements an online community strategy to manage the voice of consumers on the non-owned social channels to maximize the awareness and purchase consideration of Samsung’s products throughout the year.
Responsibilities
Work with more than 30 partners (tech forum and tech opinion leaders) across Technology Industry to enhance the partnership relationship throughout the year for Samsung Mobile business. Most worked on YouTube, Forum, and Tik Tok platforms.
In monitoring and participating in social conversations to build client product visibility, support brand awareness, and engagement measured by Social Listening Tool key metrics.
Manage VOC (voice of the consumer) and escalate as necessary and appropriate on managed communities monitor conversations and user-generated comments and escalate to internal and client as necessary through campaigns.
Monitor, analyze, and report on Social Outreach platform performance and provides always-on consultancy to optimize channel performance to maintain Samsung Mobile's business on a monthly/quarterly/yearly scale.
Work closely, coordinate, and effectively integrate with internal team and external team (third-party partners) to ensure optimization for the good result of Social Outreach for Samsung Mobile.
Regularly feedback insights gained from social media monitoring to help evolve the social strategy for optimizing Social Outreach performance.
Stay on top of industry trends, seeks out and shares information on new channel opportunities to apply to client business needs.
Report to Social Outreach Lead, partners with Account team.
Qualifications
2- years of work experience, preferably in digital and/or social media marketing related to the mobile technology industry. (Tech Forum / Tech Opinion Leader – Influencers)
Proven experience managing social media platforms or communities for a non-branded channel.
Undergraduate degree, preferably with speciality in communications, marketing, public relations, or journalism
Digitally savvy
Active participation in a wide variety of social media activities
Understand popular social networks including design, functionality and users
Affinity and passion for technology and consumer electronics, preferred; experience in blogging about consumer electronic products and gadgets a plus
Excellent writing skills and communication skills
Attention to detail
Must operate well in a matrix and multi-agency environment
Appreciative of creative product
Self-starter
Culturally sensitive
Level of maturity required
An inspiring leader, one that is approachable and very willing to teach and collaborate.
High sense of accountability and project ownership
