Job Information
Sanofi Group Brand Lead RSV North Europe in Helsinki, Finland
In Sanofi North Europe we want to improve people’s lives and transform the practice of medicines by ensuring that our treatments reach the patients in the markets we serve. As a team we focus on both our transformation and our people to be successful in achieving this ambition in the current external environment.
About the Job
Leads the activation and amplification of the global franchise / category / brand strategy to deliver growth within the local market(s).
Leverages all aspects of the Winning Way of Marketing to deliver insightful "go-to-market" execution aligned with global strategy.
Executes marketing strategy through a combination of office based digital activities for a product, service, therapeutic area, franchise, or portfolio, through customer needs identification and omnichannel collaborative approach at local/Hub level in collaboration with country customer engagement lead.
Activities require a cross functional approach with Sales, GTMC, Medical and other relevant functions.
Creates an inspiring culture of strong cross-functional collaboration aligned to global strategy.
Responsibilities
Customer
Strive for improving the customer experience anytime, anywhere by collecting feedback and insights from local teams
Have the ambitions – together with the local teams- to create a digital relationship with the customer by providing the right content in line with global strategy, setting the right KPI to measure customer satisfaction & adapt the message based on the interactions.
Performance
Localize and implement the global brand strategy (Where to Play / How to Win) & support and facilitate the local & MCO brand plan creation
Support the preparations of business cases for any new launch or introduction of brands and products under the scope for MCO.
Collaborate with all relevant local functions to build the launch and execution plan.
Work closely with Head of Franchise & local teams as agreed for Launch Readiness Reviews, Launch Performance Reviews, and Sales Performance Reviews on a country/cluster basis to track key performance indicators (KPIs) related to brand performance, market share, and revenue growth.
Localize “medico-marketing” campaigns to the right customers segments (Maximize use of Glocal campaigns / Limit local content creation)
Elaborate the Customer Engagement Plan, aligned with the brand strategy, ensure brand messaging alignment across channels
Define and facilitate the execution the cross-functional (incl. sales) Omnichannel customer journey or get it executed by the appropriate Go To Market Capabilities (GTMC)
About You
Expected behaviours/ soft skills
· Strong enabler by collaboration skills
· Patient and customer-centric mindset
· Strong prioritization skills
· Change Management
· Growth mindset
· Passion in creating and implementing brand activities
Technical skill
· Strong understanding of marketing dynamics, depth understanding of the market, competition and future market trends& forecasting
· Understand, supports and works based on the Sanofi Glocal model
· Preferably experience in similar role
· Ability to take data-driven decisions on priority segments and initiatives for growth (based on customer needs)
· Clear understanding of omnichannel engagement
· Scrum master experience an advantage
#LI-EUR #LI-Hybrid
Pursue progress , discover extraordinary
Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.
At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.
Watch our ALL IN video (https://www.youtube.com/watch?v=SkpDBZ-CJKw&t=67s) and check out our Diversity Equity and Inclusion actions at sanofi.com (https://www.sanofi.com/en/our-responsibility/equality-and-inclusiveness) !
Sanofi is dedicated to supporting people through their health challenges. We are a global biopharmaceutical company focused on human health. We prevent illness with vaccines, provide innovative treatments to fight pain and ease suffering. We stand by the few who suffer from rare diseases and the millions with long-term chronic conditions.
With more than 100,000 people in 100 countries, Sanofi is transforming scientific innovation into healthcare solutions around the globe. Discover more about us visiting www.sanofi.com or via our movie We are Sanofi (https://youtu.be/96EwNjb1TLo)
As an organization, we change the practice of medicine; reinvent the way we work; and enable people to be their best versions in career and life. We are constantly moving and growing, making sure our people grow with us. Our working environment helps us build a dynamic and inclusive workplace operating on trust and respect and allows employees to live the life they want to live.
All in for Diversity, Equity and Inclusion at Sanofi - YouTube (http://www.youtube.com/watch?v=SkpDBZ-CJKw&t=2s)
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