Job Information
VaynerMedia Senior Social Media Analyst (IN) in Gurgaon, India
What’s up? We’re VaynerMedia! We are a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results. The independently-owned agency was founded in 2009 and has offices in New York, Los Angeles, London, Singapore, Australia, Thailand, Japan and Mexico City. VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards and The Webby Awards. It is part of the VaynerX family of companies.
Culture is our key and Empathy is how we build it. VaynerMediaAPAC is strong with a world-class combination of diverse backgrounds collaborating to put forward innovative, creative and strategic solutions to the one advantage that stands the test of time --- PEOPLE. Day in and day out, we propel some of the biggest brands in the world to the intersection of attention and culture. In APAC, we are proudly +200, servicing a diverse client all around the region.
THE PITCH
We day-trade consumer attention, guiding our diverse clientele to focus on the platforms that command the attention of their specific customers. The Data & Analytics team plays a critical role in helping our internal teams and clients understand where attention is and how that is translating to impact on the business by creating data structures & hierarchies, automated dashboards & visualizations, integrating paid & organic social listening data, and helping to build bespoke measurement solutions for our clients.
We’re currently on the lookout for a team player who is a critical thinker, upbeat, and hungry to learn. You're someone who's driven to constantly look for better ways to do things and excited at the prospect of working in a constantly evolving industry with far more "unknown" than "known", and love playing a leadership role on a team that shares your drive to always continue learning.
THE TASK AT HAND
Analyze campaign and customer data to provide conclusions, implications, and actionable recommendations designed to improve the quality of future relationship marketing communications
Responsible for day to day analytics for assigned clients, including QA of data and reporting templates
Develop and present on-going analytics deliverables to day to day clients coordinating with more senior analytics team members and account management
Support team leads on any internal projects to further develop the analytics practice including implementation of analytical tools, techniques, processes, and frameworks
Proficiency in at least one or more of the analytics disciplines
Basic understanding of concepts in at least one or more of the analytics disciplines
PEOPLE WHO THRIVE IN THIS ROLE ALSO POSSESS:
2-3+ years of media analytics and insights experience
Result-oriented with the ability to work within strict time constraints while balancing multiple projects
Excellent verbal and written communication skills with the ability to interact at all levels of the organization
A collaborative teammate with the knack to pivot in a constantly evolving environment
Knowledge of a variety of measurement methodologies and their applications
Passionate about research, television, marketing, emerging media, and technology
Strong PowerPoint/Excel and Google Slide/Sheet skills
Experience with one or more media platforms including Facebook, Twitter, Instagram, Tumblr, YouTube, DCM, DV360, The Trade Desk , LookerStudio
Experience with SQL, Tableau, and Google Looker studio
Query and analyze complex data sets to develop actionable insights that enable the optimization of media and content.
Analyze and correlate media campaign performance with audience data, including identification of high-impact KPIs for tactics with a focus on audience engagement, campaign effectiveness, fan growth and content deep dives.
What you should know about VaynerMedia
Think “lab” and not “agency”. We get excited about solving business problems, not creating advertising for the sake of making advertising. Our entrepreneurship DNA runs deep. We’re willing to break rules, try new things, and test hypotheses if it means better understanding our craft. It’s fun!
Our environment (and pace) feels much more like a start-up than most agencies you might be used to. Hopefully that, and the opportunity to collaborate with the talented and enthusiastic crew, work with big brands excites you, as it does us. We can’t wait to meet you.
