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GENERAL FUNCTION: Responsible for the design, development, and marketing of new products for one or more Divisions. Reviews and modifies existing products. Seeks new sales channels to maximize profitability and meet customer needs. Sets strategic direction for the product and acts as a champion and advocate internally on value proposition and impact to business.

Responsible and accountable for risk by openly exchanging ideas and opinions, elevating concerns, and personally following policies and procedures as defined. Accountable for always doing the right thing for customers and colleagues, and ensures that actions and behaviors drive a positive customer experience. While operating within the Bank’s risk appetite, achieves results by consistently identifying, assessing, managing, monitoring, and reporting risks of all types.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Identify opportunities to broaden product feature/functionality and drive product development based on market and competitive intelligence.* Build business case for strategic investment and manage the ready-t o-launch process including legal, risk and marketing plans.* Identify opportunities to expand product reach vertically (deeper penetration) or horizontally (expand value proposition) via working with Business Development.* Manages the execution/tactical steps of the product strategic initiatives - translating business requirements into functional specs, having on-going project meetings with technology on all new initiatives and providing documentation for Investment Proposal process, legal and credit. Obtains new product (New Business Initiative) sign-off.* Develops product-training materials for technical products. Provides detailed information required to train sales force and clients.* Conducts sales training and will help w ith technical sales on new product enhancements until local PSS is comfortable and takes over.* Compiles the financial data and analysis for the product line manager.* Gathers market data and client data through daily activities, direct client contact and industry conferences.* Supports sales on non-standard RFP' s. Documents responses to questions that cannot be found in RFP database, or as required for large strategic deals.* Updates the annual pricing guidelines. Ensures all new pricing and product information is readily available to Sales on a Notes database.* Documents all set-up and operational requirements for new products and services.* Supports product line manager in his/her responsibilities.

• Employees in this role should be developing stronger presence and product knowledge

SUPERVISORY RESPONSIBILITIES: None

MINIMUM KNOWLEDGE, SKILLS AND ABILITIES REQUIRED:

Bachelor' s degree in marketing or related business field5-7+ years experience in product management disciplineStrong analytical skills and project management experienceStrong PC skills.*Excellent presentation and communications skills required.

Product Manager II 21007

Total Base Pay Range 78,300.00 - 157,000.00 USD Annual

LOCATION -- Cincinnati, Ohio 45227

Fifth Third Bank, National Association is proud to have an engaged and inclusive culture and to promote and ensure equal employment opportunity in all employment decisions regardless of race, color, gender, national origin, religion, age, disability, sexual orientation, gender identity, military status, veteran status or any other legally protected status.