Job Information
Colorado School Of Mines Assistant Director Of Admissions - Marketing & Communication in Golden, Colorado
Engineering a world of possibilities Assistant Director of Admissions - Marketing & Communications
The Office of Admissions at Colorado School of Mines is excited to welcome a dynamic, creative and experienced Assistant Director to our fast-paced, results-driven team! The Assistant Director of Undergraduate Admissions Marketing and Communications is responsible for supporting admissions marketing and communication initiatives that help drive recruitment and enrollment goals at Mines. The position reports to the Director of Admissions Marketing and Communications and is a member of the Enrollment Management Divis
STRATEGIC MARKETING AND COMMUNICATIONS (60%)
Develop and implement strategic marketing and communication initiatives including but not limited to brand management, content (print, digital, email, web) development, drip email campaign management, digital and print campaigns,social media management,web content and design and presentation materials.
Create and execute segmented communication plans that target all phases of the admissions funnel forinquiry/prospective/admitted students and their families, as well as high school counselors.
Using data and surveys, strategically and regularly analyze the effectiveness of marketing and communication initiatives and make recommendations for enhancements/additions.
Manage the design, ordering and inventory of marketing materials(publications, swag, etc.).
Co-manage the admissions marketing and communications budget.
Assistwithidentifyingthird-partyvendors and work closely with the Director of Admissions Marketing and Communications to execute and manage agreements/partnerships.
Create documentation and communication flow mappings for campaigns.
Support and actively contribute to the goal of achieving greater diversity, inclusion and equity at Mines and work effectively with all members of the campus community.
RECRUITMENT AND EVENT SUPPORT (35%)
Provide specialized marketing and communications (emails, signs, agendas, handouts) for undergraduate admissionsrecruiting and yield events and trips.
Work closely with cross-campus partners toidentifyand address communication needs ina timely,strategicand efficient manner.
Meet regularly with the Undergraduate Recruitment team and other campus partners to strategize marketing and communication needsand enhance processes.
OTHER DUTIES AS ASSIGNED (5%)
Other duties as assigned to meet the objectives goals of the program and/or Mines.
MINIMUM QUALIFICATIONS:
Bachelor's degree.
Twoor more years ofdemonstratedexperience using multi-channel marketing and communication strategies to achieve organizational goals andobjectives.
Exceptional organizational skills andcreativity.
Ability to produce high-quality deliverables with superior attention to detail.
Excellent oral and writtenAP-stylecommunication and editing skills.
Demonstrated ability to work under pressure while independently managing multiple priorities,responsibilitiesand projects simultaneously to achieve successful outcomesand meet deadlines.
Ability to articulate and advance the mission of a STEM institution and the value of its unique approach to education.
Ability to conduct an in-depth analysis of project and program results/data to better inform strategy.
Strong interpersonal and customer service skills to interact effectively and empathetically with internal and external constituents.
Deep commitment to equity and access.
Must be able to work in a fast-paced work environment. Ability to adapt and shift priorities as needed.
Ability to travel occasionally and work evenings and weekends when required.
PREFERRED QUALIFICATIONS
Bachelor's degree in communications, marketing,Englishand/or journalism.
Master's degree, preferably incommunications, marketing,Englishand/or journalism.
