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Trade Marketing Manager Stationery (GE&AT)

5457

Marketing and Product Mgmt

Eschborn, DEFrankfurt, DE

For over 75 years, BIC has been creating ingeniously simple and joyful products that are a part of every heart and home.

As a member of our team, you'll be a part of reigniting a beloved brand as we continue to reimagine everyday essentials in new, sustainable and responsible ways.

Our "roll up your sleeves and get the job done" approach to work creates an environment where self-starters, problem solvers and innovative thinkers thrive. BIC team members are empowered to take ownership of their careers and bring their unique perspectives to the table to make a meaningful impact on our mission.

It's a colorful world - make your mark by joining the BIC team today.

As Trade Marketing Manager (DE&AT) Stationery (with focus on E-commerce and B2B) you will elaborate and implement the Stationery marketing and trade marketing strategy of BIC in Germany and Austria for BIC Stationery brands.

In this role you will report to Marketing manager Stationery DACH, no direct reports

Main missions will be following:

Translate European marketing guidelines and DACH Group strategiesinto actions to drive E-commerce and B2B Stationery business in Germany and Austria.

• Develop and execute Integrated Marketing & Trade marketing plan at e-commerce and B2B customers

• Present the action plans to the local sales team: train, motivate and challenge them to achieve the targeted result, develop their product knowledge

• Support the local E-Commerce sales team with asset management

• Proactively conduct content optimization, coordinate content development and adaptation with EU central team and with local agencies

• Ensure on-time excellent implementation of marketing and trade marketing campaigns and yearly promo plans

• Coordinate consumer support and PR activities, such as PR, Sampling, charity activities

• Conduct regular customer visits to keep close contact with the market and remain aware of market/competitor/customer movements

Analyze market data, panels and sales figures and communicate on local market position, price positioning, competitors, strengths, weaknesses and market opportunities to the European HQ, the local management and the sales team;

• identify local opportunities and come up with recommendations based on analysis of market data and field research;

• Sustain the profitability of the category through P&L analyses.

Manageproduct portfolio:

• Work with product assortment, pricing and product P&L;

• Prepare new product launches;

• Ensure accurate management of the product life cycles in the Web Item Database;

• Participate in monthly demand and business planning meetings;

• Monitor and coordinate stock and availability of priority SKU’s, promotional SKU's, displays and POS/POP material.

Budgeting:support Marketing Manager in managing the Marketing budget.

What you’ll bring to BIC:

• German: native speaker, English: fluent

• Minimum 2 years’ experience in E-commerce and marketing role (trade marketing, category management...)

• Familiarity with digital e-commerce tools and platforms (e.g., Google Analytics, SEO, SEM)

• Ability to manage multiple projects simultaneously and meet deadlines

• Ability to work autonomously

• Good analytical skills

• Team player spirit

• Driven for results

• Higher education, university degree

• Experience in CPG/ FMCG industry or E-commerce agency is a valuable plus

What we offer:

• Role based out of Eschborn (near Frankfurt), Germany with flexible remote-work policy (2 days/week in the office)

• Annual bonus system

• Insurance and local package provided

• Professional development opportunities in Global business

BIC is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.

BIC is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means

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