Easter Seals Jobs

General Description:

The Executive Director / Senior Director, US Marketing, Brukinsa Strategy, is responsible for the development and implementation of the US brand strategy for Brukinsa, BeiGene’s market-leading BTK inhibitor, as well as the hematology pipeline products. This position reports to the Vice President of US Hematology Marketing.

Essential Functions of the job:

• Lead, develop and execute the US hematology marketing strategy including strategic brand plan, customer segmentation, competitive readiness and launch readiness

• Collaborate across the organization to maintain the 3-year brand plan and drive the development of the targeted 1-year tactical plan that enables BeiGene to realize its US commercial objectives

• Effectively communicate brand updates, strategies, and tactics across various forums including Quarterly Business Reviews, Field Meetings, and Leadership Team Meetings

• Establish and maintain a close relationship with Sales leadership to ensure that all strategies are informed and supported by field perspectives

• Partner closely with Business Analytics to align on market research needs and implement methodology to assess brand performance and promotional effectiveness

• Collaborate closely with the Global Marketing team on developing and pulling through brand and competitive strategies for Brukinsa and pipeline products

• Continually gather and analyze customer and competitor insights and incorporate into strategic plans through partnership with field-facing Sales and Marketing teams, as well as the Clinical Business Development Insights team.

• Coach and develop team members to achieve both business and individual objectives

Qualifications:

• A minimum of 12 years of pharmaceutical industry marketing or related experience (including sales, finance, forecasting, market research, etc.)

• Must have at least 8-10 years' experience as a marketing leader in oncology with experience in heme malignancies preferred

• Minimum of 5 years of people management experience

• Biotech or pharmaceutical US marketplace launch experience required (NMEs and expanded indications)

• Experience in highly competitive markets and global and/or international experience preferred

• Strong team player who can incorporate input from others and can generate consensus through inclusion

• Highly skilled in influencing cross-functional teams, including interfacing with key internal and external stakeholders and with scientific and commercial teams

• Excellent interpersonal, oral and written communication skills.

• Proven ability to grow and develop others.

Supervisory Responsibilities: Yes

Education Required: At least 12+ years of industry experience, or advanced degree (e.g. MBA) with 8-10 years of biotech/pharma oncology experience

Computer Skills: PC, including MS Office Suite

Travel: at least 30%

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.