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BeiGene Associate Director, US Marketing, Tislelizumab Customer Enterprise Team (CET) in Emeryville, California

General Description:

The Customer Enterprise Team Marketing Associate Director will be responsible for coordinating various cross-functional marketing projects, including those involving our Regional Marketing team. This role is intended to think strategically about how we interact and execute tactics that involve our key opinion leaders (KOLs), including conferences and congresses, speaker bureaus, advisory boards, and other ad hoc projects. This role will collaborate closely with Marketing, Sales, Access, Analytics, Legal/Compliance, partner agencies, and external customers in pulling through these tactics. Although primarily operational to start, this role will evolve over time to include the development and execution of marketing tactics to support the launch of BeiGene’s oncology products.

Essential Functions:

National Congress/Conference support:

  • Lead congress planning logistics for major oncology conferences including ASCO and ESMO as well as tumor-specific large congresses such as ASCO-GI.

  • Developing pre-brief materials and presentation to senior leadership and marketing as needed.

  • Scheduling, calendaring, and coordinating KOL Touchpoints for Regional Marketing team.

  • Coordinating and planning of congress receptions – including collaborating with marketing and congress hosts, identifying location, partnering with vendors, sending PRC approved invitations, and handling all logistics.

  • Developing relationships with society coordinators / vendors to identify sponsorship opportunities including product theaters, receptions, and local summits.

Regional Congress Management:

  • Partnering with marketing to understand brand priorities and strategic objectives to be able to make approval decisions on new opportunities.

  • Partnering with field leadership to determine appropriate distribution of budget.

  • Work with local Division Sales Managers and Account Managers to determine on-site logistics – e.g. booth set-up, attendance, coverage, and materials.

  • Submit and manage all marketing sponsorship applications and coordinate submissions with supporting organization.

  • Identify, evaluate and support virtual exhibit development based on strategic criteria.

  • Work with agencies and PRC to approve congress materials and ensure all materials are updated and available on-site.

  • Manage additional benefits/promotional opportunities with organization in collaboration with marketing – e.g. ads, door drops, etc.

Speaker Bureau Management:

  • Develop speaker bureau content and innovative formats to optimize peer-to-peer education.

  • Work with Regional Marketing, agency, and field leadership to identify opportunities for efficiency and effectiveness in regards to speaker bureau operations.

  • Partnering with Legal to monitor speaker-related compliance issues and develop plan to ensure all goals and milestones are met.

Advisory Board Management:

  • Build advisory board content to align with gathering insights needed for key strategic questions.

  • Develop and submit Annual Advisory Board Plan and Individual Advisory Board Plans.

  • Assist Customer Enterprise Team to implement logistics and disseminate follow-up deliverables.

Team Planning:

  • Own master documents including: KOL Playbook, Conference Tracker, Advisory Board Calendar, etc.

Additional Responsibilities:

  • Manage Customer Enterprise Team Budget focused on financial excellence

  • Execute and manage contract/SOWs and MSAs through partnership with Legal & Procurement

  • Serve as team “super user” of Compliance data base (Engage)

  • Coordinate brand and functional partner requests for projects involving Regional Marketers (RMs) or KOLs

  • Assist marketing teams with various projects involving RMs as needed

  • Ensure compliance of all BeiGene activities

Minimum Requirements – Education and Experience:

Bachelor’s degree required preferred in business, economics, biological, or medical sciences with a minimum of 8 years' experience in pharmaceutical industry marketing or related experience (e.g. consulting, agency account services, etc.)

OR

Advanced degree (e.g., MA, MBA, PhD, PharmD) preferred in business, economics, biological, or medical sciences with a minimum of 6 years' experience pharmaceutical industry marketing or related experience (e.g. consulting, agency account services, etc.)

Oncology background/experience preferred.

Other Qualifications:

  • Highly skilled in influencing cross-functional teams, including interfacing with key internal and external stakeholders and with scientific and commercial teams

  • Excellent interpersonal, oral and written communication skills, including ability to communicate effectively across a wide range of audiences

  • Ability to work on multiple, non-related projects simultaneously with high level of attention to detail

  • Strong strategic agility and decision making to succeed in a fast-paced and ambiguous marketplace

  • Solid understanding of legal and regulatory environment related to promotional and non-promotional activities

  • Orientation to teamwork and customer service: enjoys supporting internal and external partners/stakeholders and is regarded as a "team player"

  • Familiarity of marketing and sales organization and structure, prior sales experience or working with sales teams preferred

  • Expert computer skills - spreadsheet and presentation development required

  • Proven track record of meeting or exceeding objectives & goal

  • Complies with all laws, regulations and policies that govern the conduct of BeiGene activities

  • Business travel, by air or car, is required for regular internal and external business meetings

Supervisory Responsibilities: None

Travel: At Least 20%

Computer Skills: PC, including MS Office Suite

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

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