Job Information
Publicis Groupe Senior Manager - Content in Dubai, United Arab Emirates
Company description
Creativity has the power to transform human behavior, this is the core belief of what we call HumanKind. It's not about advertising or brand propositions or selling products. It's about people and purpose. It's an approach to marketing that serves true human needs, not the other way around. That's why everything we do for brands at Leo Burnett MEA is designed with a human purpose in mind. A brand without purpose is one that will never be understood or embraced by people. A brand with purpose can be a true agent of change and transform the way people think, feel or act. A brand with a true HumanKind purpose can change the world. Our dream is to be the best creator of ideas that truly move people - bar none. Leo Burnett Worldwide, part of Publicis Groupe, is one of the world’s largest agency networks with 96 offices and nearly 10,000 employees. In 2012, the global network was awarded a record-breaking 55 Lions at the Cannes Lions Festival of Creativity and was also named “Network of the Year” by YoungGuns, Dubai Lynx and MENA Cristal Awards. Leo Burnett works with some of the world’s most valuable brands including The Coca-Cola Company, Fiat, Kellogg’s, McDonald’s, Nintendo, P&G, Samsung and Allstate among others. To learn more about Leo Burnett Middle East and North Africa visit leoburnettmea.com, facebook.com/leoburnettmea and follow us via @LeoBurnettMEA on Twitter and Instagram.
Overview
Responsibility and Focus
Accountable to deliver on the content strategy that has been put in place through creative & innovative implementation.
Oversee the delivery and the activation of all content campaigns across all set channels.
Manage the operations of the core pillars of the content stream which include Creative & Social.
Work closely with the Business Director and the rest of the streams (Creative & Media) to support the through the content for all communications.
Responsibilities
Main Tasks:
Develop comprehensive social media strategies aligned with the brand’s goals.
Oversee the creation and curation of high-quality content (posts, videos, graphics).
Develop and manage content calendars for consistent posting.
Collaborate with creative teams to produce engaging visuals and copy
Manage accounts on key social platforms (e.g., Facebook, Instagram, LinkedIn, TikTok, Twitter).
Optimize profiles for visibility and branding.
Track and analyze social media performance metrics (engagement, reach, conversions).
Generate regular performance reports and present actionable insights.
Adjust strategies based on data to improve performance.
Plan and execute social media campaigns to support marketing initiatives.
Coordinate with media teams for paid social campaigns.
Monitor and optimize campaign performance
Mentor and guide junior social media staff or specialists.
Assign tasks and oversee project timelines to ensure delivery.
Able to adjust performance based on experiences and feedback and showcases agility and flexibility.
Displays openness to the ideas of others and leverages them when beneficial for the business.
Demonstrates the growth mindset and proactively adapts behavior and performance for sustained success.
Able to set high impact objectives and goes above and beyond to exceed performance.
Able to demonstrate agility and flexibility to respond and reprioritized based on different situations.
Able to listen to other people in a way that they feel understood and is respectful of others.
Able to make timely decision that take into account different factors in ambiguous circumstances, impacts internally and externally.
Able to build initiatives despite doubts or resistance from others to deliver strategic impact.
Qualifications
E ducation and Experience Required:
6-8 Years Experience in Social Media Management.
Proficiency with social media management tools (e.g., Sprinklr, Hootsuite, Sprout Social).
Strong Content creation background.
Proficient with social media listening tools.
Familiarity with paid social media is preferred.
Flexibility with traveling.
Analytical Thinking
- Breaks down problems and issues into sub-components and then assesses the costs, benefits and risks of various options prior to selecting a particular approach.
Productivity
- Meets or exceeds productivity standards that have been established for his/her level or position. Has successfully combined skills, ability and effort level to ensure that expectations related to results output are achieved.
Teamwork
- Is an effective team player who adds complementary skills and contributes valuable ideas, opinions and feedback. Communicates in an open and candid manner and can be counted upon to fulfil any commitments made to others on the team.
Additional information
R-0000P-0000
