Job Information
HEALTHEQUITY, INC. Director Marketing Operations in DRAPER, Utah
Director Marketing Operations
Job Locations
US-Remote
Our Mission
Our mission is to SAVE AND IMPROVE LIVES BY EMPOWERING HEALTHCARE CONSUMERS.Come be part of remarkable.
Overview
How you can make a difference
The Director, Marketing Operations is responsible for driving the planning, processes, infrastructure, operating systems and performance management for the Marketing department, working with teams that are part of Marketing (Digital/MarTech , Brand and Communications, and Engagement Programs), or closely aligned with Marketing (Sales, IT, Learning and Development and Finance/Expense Management). The marketing operations function touches all aspects of Enterprise Marketing and plays an integral role in its success, focusing on end-to-end process and project optimization that ranges from planning and budgeting to execution and analysis with continual focus on KPIs. This roles reports to the SVP, Chief Marking Officer
What you'll be doing
Process Development
Instill a culture of continuous improvement in the Marketing function, actively defining and implementing programs/projects while managing and always improving the overall process.
Develop short- and long-term vision and strategy to implement operational "quick wins" and continuous improvement methodology across the Marketing function
Document and manage effective regulatory and legal approval processes
Define, document and refine marketing operating processes to drive efficiency and productivity
Budget and Vendor Management
Manage the marketing budget and relationship with central finance team, including planning, forecasting and actuals tracking;
Plan, track and report on investments and results
Direct validation and processing of invoices and other vendor payments
Manage financial reporting relationships and implement department processes and best practices for funding requests and vendor onboarding and relationships
Conduct formal reviews of vendors, systems, processes, and operational mechanisms: identify and prioritize opportunities to drive standardization and optimization
Quality Assurance and Operational Excellence
Develop and document quality assurance processes and reporting across all marketing channels and audiences
Continuously improve quality standards and methodologies to achieve operational excellence objectives
Ingest and process feedback on marketing quality and develop mechanisms improve
Operational communications strategy and execution
Ingest, prioritize and execute client, regulatory, product, service recovery, crisis and other communications as needed for the organization
Design and execute client transition experiences and related communications for acquisitions and platform migrations
Define go-to-market communication frameworks and processes to ensure outstanding internal and external understanding of key marketing initiatives and programs
Marketing project and portfolio management/resource and capacity planning
Direct overall marketing project prioritization and scope; assign project tiers
Document, validate and track progress against marketing OKRs, managing status, opportunities and risks
Ensure alignment, communication, transparency and strategic discussions across marketing teams.
Develop and maintain marketing capacity model to support staffing conversations and prioritization
Provide project management support for key marketing initiatives
Marketing Request and Distribution Centers
Partner internally (e.g., Marketing, Sales, Service) to ensure requests are identified, prioriti zedand needs met/exceeded; continually optimize platforms to deliver the best experience to users
Monitor and report performance, enabling ongoing enhancements to drive continued value
Operating Cadence and Norms
- Drive a regular... For full info follow application link.
