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Website Content Specialist EMEIA

June 2024

A vacancy has arisen for a Website Content Specialist within the Process Flow Technologies (PFT) business segment within the Demand Generation team, reporting to the PFT Digital Experience Manager for EMEIA.

The ideal candidate will have knowledge of digital marketing and will assist in driving lead generation for the various PFT brands as well as providing support for regional marketing initiatives. The new role will be responsible for aiding and planning a wide variety of digital marketing activities and will involve cooperation with global contacts. This will include multi-channel marketing campaigns, eCommerce support, product launches and digital channels including websites and social media. The candidate will need to work closely with regional sales teams and Product Management to ensure ROI of all marketing activities and deliver to the needs of the business.

Responsibilities:

80% = CMS (Content Management System) - ORACLE/WordPress/Any other

15% = PPC (Google Ads & LinkedIn Ads)

5% = Social Media (LinkedIn, Facebook)

Website – coordinate with the central web development team and our own product management and sales teams. Execute website development roadmaps and enhancement projects as outline by the Digital Experience Manager, to improve the UX of all websites within the Vacuum and Low Pressure BL to deliver:

· Growing web users and lead generation including ecommerce channels

· A continually improving user journey experience

· Improved organic search results

· Up to date technical product information

· Creation of new pages and improving existing website content

· Translation and standardization of content across core languages *Regionalization of content where applicable

· Supporting the improvement of web function such as Chat Bots and eCommerce

Social Media – working with the central social media team to develop and deliver a comprehensive social media strategy aligned to the overall business line strategy

· Posting content regularly

· Managing online communities by responding to comments, messages and building brand loyalty

· Keeping the social media calendar up to date

· Specify keeping up to date with the latest social media trends, platforms, and best practices

· Generating new interesting content for each channel

· Creating sponsored campaigns to drive followers, interactions and lead generation

· Ensure a regular reporting loop on all activity to Marketing Leaders

PPC (SEA) – management of Google Advertising campaigns

· Optimizing campaigns to ensure continually improving lead generation and ROI

· Writing new campaigns and updating existing campaigns

· Mention the need to analyze PPC campaign data to identify areas for improvement and make data-driven decisions

· Specify the need to create clear and concise reports on PPC campaign performance to inform stakeholders

Must be:

· Well organised and self-motivated with excellent communication and interpersonal skills

· Result and performance-oriented attitude

· Highly organized with the ability to multi-task in a fast-paced environment

· Strong attention to detail

· Knowledge and interest in B2B demand generation

· Willing to learn and develop, looking for a start in marketing career with an MNC

Nice to have :

· Bachelor’s degree in marketing, Communications, or a related field.

· Experience with various content management systems; particularly Oracle (OCM)

· Experience in digital marketing, with a focus on web editing, campaign management, content creation and performance analysis

· Strong understanding of SEO principles and best practices

· Proficiency in digital marketing tools and platforms, including GA4, Google Ads and LinkedIn Ads

· Excellent analytical skills and the ability to interpret data to drive informed marketing decisions

· Experience in a B2B environment

· Basic design software skills; Adobe, InDesign

Business Unit : Process Flow Technologies

Department : Demand Generation

Date : June 2024

Location : Office based (Located near IR Delhi Offices)

Brands : Elmo Rietschle, Robuschi, Nash, Everest

Reporting into : Digital Experience Manager

Ingersoll Rand Inc. (NYSE:IR), driven by an entrepreneurial spirit and ownership mindset, is dedicated to helping make life better for our employees, customers and communities. Customers lean on us for our technology-driven excellence in mission-critical flow creation and industrial solutions across 40+ respected brands where our products and services excel in the most complex and harsh conditions. Our employees develop customers for life through their daily commitment to expertise, productivity and efficiency. For more information, visit www.IRCO.com.