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At Houston Methodist, the Senior (Sr.) Marketing Specialist position is responsible for leading, managing and partnering with marketing management in driving preference and volume for assigned programs/service lines and maximizing impact of assigned sponsorships. Additionally, this position contributes to strategy and optimization of various marketing programs. This client-facing position manages relationships with administration, physician leaders, vendors and other stakeholders as assigned and implements, measures, and optimizes marketing/sponsorship plans in partnership with management. The Sr. Marketing Specialist position contributes to developing effective business cases with management, digital, web, market research and other cross functional teams to drive positive change in partnership with hospital operations.

PEOPLE ESSENTIAL FUNCTIONS

• Leads and maintains positive relationships with hospital leadership, sponsored organizations, and vendors to educate on strategic marketing initiatives.

• Leads multiple marketing initiatives and contributes to driving creative solutions with hospital leaders, physicians, and other stakeholders under guidance of manager. Implements strategies and tactics to increase talent pipeline in key targeted roles as assigned.

• Leads communication with individuals and groups in a manner that engages and helps them understand strategy and goals.

SERVICE ESSENTIAL FUNCTIONS

• Develops plans, campaigns, and event strategy under guidance of manager, identifying ways to measure performance and forms insights. Independently leads creative kickoffs. Develops and manages recurring performance reports.

• Manages relationships with vendors for campaigns, events, and initiatives. Leads planning implementation, follow-up for sponsorship elements and events.

• Proactively reviews and updates web content, collateral, advertising templates to ensure effective messaging. Leads conversations as business expert with writers, designers and serves as strategic partner to lead execution of initiatives, advertising, internal communications, and community relations as assigned.

QUALITY/SAFETY ESSENTIAL FUNCTIONS

• Develops strategy and evaluates success of programs, service lines, sponsorships, and events under guidance of manager. Contributes to development of key insights and initiatives annually.

• Develops clear and concise communications, reports, and presentations with compelling data for leadership.

FINANCE ESSENTIAL FUNCTIONS

• Measures results and provides recommendations to optimize spending in partnership with digital teams and vendors.

• Develops paid recruitment advertising campaigns aligned to return on investment (ROI) and recruitment key performance indicators (KPIs) as assigned.

• Submits invoices on time; tracks and adheres to budgets for assigned projects.

GROWTH/INNOVATION ESSENTIAL FUNCTIONS

• Proactively seeks opportunities to optimize strategy and initiatives to grow candidate or consumer preference and volumes. Makes recommendations for improvement.

• Proactively problem solves when challenges present themselves.

• Partners with leadership to represent Talent Acquisition, Marketing or Advertising in hospital or system committees as needed.

• Partners with Talent Acquisition, Marketing and Human Resources Director (HRD) team to position Houston Methodist as employer of first choice as assigned.

This job description is not intended to be all-inclusive; the employee will also perform other reasonably related business/job duties as assigned. Houston Methodist reserves the right to revise job duties and responsibilities as the need arises.

EDUCATION

• Bachelor's degree in Business, Marketing, Digital Communications, Communications or related field

WORK EXPERIENCE

• Six years' experience related to marketing, marketing/advertising, digital marketing/advertising or recruitment marketing/advertising

LICENSES AND CERTIFICATIONS - REQUIRED

• N/A

KNOWLEDGE, SKILLS, AND ABILITIES

• Demonstrates the skills and competencies necessary to safely perform the assigned job, determined through on-going skills, competency assessments, and performance evaluations

• Sufficient proficiency in speaking, reading, and writing the English language necessary to perform the essential functions of this job, especially with regard to activities impacting patient or employee safety or security

• Ability to effectively communicate with patients, physicians, family members and co-workers in a manner consistent with a customer service focus and application of positive language principles

• Ability to lead meetings, conversations and present with authority.

• Ability to work under pressure and balance many competing priorities.

• Positive and supportive attitude and demeanor.

• Ability to multi-task and work in an organized manner.

• Ability to uphold confidential and sensitive information.

• Proficient in spreadsheet, word-processing, and presentation software.

• Has sound judgment and decision-making ability, with strong analytical and critical thinking skills; independently resolves conflict and understands when to escalate issues.

• Proactively manages own professional development, including receiving, seeking out and acting on performance feedback.

• Ability to engage and be open to ideas offered by others; works collaboratively and contributes to dialogue.

SUPPLEMENTAL REQUIREMENTS

WORK ATTIRE

• Uniform No

• Scrubs No

• Business professional Yes

• Other (department approved) No

ON-CALL*

*Note that employees may be required to be on-call during emergencies (ie. DIsaster, Severe Weather Events, etc) regardless of selection below.

• On Call* No

TRAVEL

Travel specifications may vary by department

• May require travel within the Houston Metropolitan area Yes

• May require travel outside Houston Metropolitan area No

Company Profile:

Houston Methodist Cypress Hospital, scheduled to open in the first quarter of 2025, will be Houston Methodist's ninth hospital and will incorporate the most advanced technology available from the day the doors open. With 100 beds (at our opening; licensed for 276) and a prime location in the heart of the rapidly growing U.S. 290 corridor, the hospital will be equipped with technologically advanced innovations implemented during COVID, many of them designed to make patient communication with physicians, staff and families the very best and most effective in any health care facility. Even though the hospital won't be fully operational until 2025, we have several services and specialties opening in 2024.

Houston Methodist is an equal opportunity employer inclusive of women, minorities, disabled persons and veterans.

Equal Employment Opportunity

Houston Methodist is an Equal Opportunity Employer.

Equal employment opportunity is a sound and just concept to which Houston Methodist is firmly bound. Houston Methodist will not engage in discrimination against or harassment of any person employed or seeking employment with Houston Methodist on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, status as a protected veteran or other characteristics protected by law. VEVRAA Federal Contractor – priority referral Protected Veterans requested.

Houston Methodist is an Equal Opportunity Employer.

Equal employment opportunity is a sound and just concept to which Houston Methodist is firmly bound. Houston Methodist will not engage in discrimination against or harassment of any person employed or seeking employment with Houston Methodist on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, status as a protected veteran or other characteristics protected by law. VEVRAA Federal Contractor – priority referral Protected Veterans requested.