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Position Details

Position Information

Department Reser Ctr Creative Arts (CLA)

Position Title Coordinator-Comm&Mktg

Job Title Marketing and Communications Specialist

Appointment Type Professional Faculty

Job Location Corvallis

Benefits Eligible Full-Time, benefits eligible

Remote or Hybrid option? Yes

Job Summary

The Reser Center for Creative Arts is seeking a Marketing and Communications Specialist. This is a full-time (1.00 FTE ), 12-month, professional faculty position.

The Integrated Arts and Humanities Program at Oregon State University includes the Patricia Valian Reser Center for the Creative Arts (PRAx), the Center for the Humanities ( CFTH ), and the about-to-be-built Center for Material Cultures Research in Art, Archaeology, and Indigenous Studies. Taking direction from the Executive Director of PRAx/Associate Vice Provost of Arts and Humanities, from the Director of Humanities Initiatives, and from the Director of Marketing Innovations ( URM ) (who manages most of the day-to-day work), this position has overall responsibility for the ways in which all the entities in the program present to the public. The Marketing and Communications Specialist has equal responsibility for building the PRAx brand, for strategic data management, and for conceptualizing/implementing communications on the website, social media, and emails, as well as in print materials. The position works equally with backend data sources, public-facing marketing and communications, and directly with the public.

This role is ideal for a creative thinker who knows how to meet audience needs and bring a brand to life. PRAx is a place that we want people to feel, not just know about.

The College of Liberal Arts is a community that includes and values the voices of all people. As such, we recognize the social barriers that have systematically marginalized and excluded people and communities based on race, ethnicity, gender, sexual identity, socioeconomic background, age, disability, national origin and religion. We are committed to the equity of opportunities, and strive to promote and advance diverse communities. We value and proactively seek genuine participation from these historically under-represented and underserved groups, and recognize them as an essential component of creating a welcoming and rich academic, intellectual, and cultural environment for everyone.

Why OSU?

Working for Oregon State University is so much more than a job!

Oregon State University is a dynamic community of dreamers, doers, problem-solvers and change-makers. We don’t wait for challenges to present themselves — we seek them out and take them on. We welcome students, faculty and staff from every background and perspective into a community where everyone feels seen and heard. We have deep-rooted mindfulness for the natural world and all who depend on it, and together, we apply knowledge, tools and skills to build a better future for all.

FACTS :

•Top 1.4% university in the world

•More research funding than all public universities in Oregon combined

•1 of 3 land, sea, space and sun grant universities in the U.S.

•2 campuses, 11 colleges, 12 experiment stations, and Extension programs in all 36 counties

•7cultural resource centers (https://hr.oregonstate.edu/work-life/diversity-and-cultural-resources) that offer education, celebration and belonging for everyone

•100+ undergraduate degree programs, 80+ graduate degrees plus hundreds of minor options and certificates

•35k+ students including more than 2.3k international students and 10k students of color

•217k+ alumni worldwide

•For more interesting facts about OSU visit:https://oregonstate.edu/about

Locations:

Oregon State has a statewide presence with campuses in Corvallis and Bend, the OSU Portland Center and the Hatfield Marine Science Center on the Pacific Coast in Newport.

Oregon State’s beautiful, historic and state-of-the-art main campus is located in one of America’s best college towns. Corvallis is located close to the Pacific Ocean, the Cascade mountains and Oregon wine country. Nestled in the heart of the Willamette Valley, this beautiful city offers miles of mountain biking and hiking trails, a river perfect for boating or kayaking and an eclectic downtown featuring local cuisine, popular events and performances.

Total Rewards Package:

Oregon State University offers acomprehensive benefits package (https://hr.oregonstate.edu/benefits/prospective-employee) with benefits eligible positions that is designed to meet the needs of employees and their families including:

•Medical, Dental, Vision and Basic Life. OSU pays 95% of premiums for you and your eligible dependents.

•Free confidential mental health and emotional support services, and counseling resources.

•Retirement savings paid by the university.

•A generous paid leave package, including holidays, vacation and sick leave.

•Tuition reduction benefits for you or your qualifying dependents at OSU or the additional six Oregon Public Universities.

•Robust Work Life programs including Dual Career assistance resources, flexible work arrangements, a Family Resource Center, Affinity Groups and an Employee Assistance Program.

•Optional lifestyle benefits such as pet, accident, and critical illness insurance, giving you peace of mind and the support you need to thrive in all aspects of your life.

Future and current OSU employees can use theBenefits Calculator (https://hr.oregonstate.edu/benefits/new-employees/benefits-calculator) to learn more about the full value of the benefits provided at OSU .

Key Responsibilities

55% Marketing and Communications

• Research, plan, and implement marketing strategies for PRAx, the Center for the Humanities, and their integrated programs.

• Write, edit, review, post, and/or send marketing and communications content (e.g. season booklets, social media posts, event advertising, flyers, and digital assets), including the recording, editing, and or/selecting of images, videos, and other digital assets as necessary

• Coordinate social media, print, and email marketing campaigns and day-to-day activities; schedule and implement social media updates on all channels and establish and implement email communications on a strategic cadence; develop content topics that expand audience outreach efforts and attract audience.

• Manage the PRAx website at every level, from strategic design and SEO through regular, day-to-day content updates.

• Maintain an understanding of, and seek out, content from across the University related to arts and humanities integration (meaning the connection of arts and humanities with disciplines across the campus), to related research and creative activity, and to special initiatives of the Integrated Arts and Humanities Program.

• Collaborate with marketing professionals at Oregon State University (including in University Relations and Marketing, the OSU Foundation, and the College of Liberal Arts) to guide the development of communications and marketing materials.

• Understand, represent, and advance the unique look-and-feel, brand, and identity of PRAx within the context of the larger OSU marketing ecosystem. Develop plans to bring the PRAx brand to life on the basis that PRAx is as much a feeling as a venue, and needs to create an emotional bond with the audiences

• Guide decisions about marketing strategies and metrics, including oversight of strategies and scope of work for paid digital and paid media agencies.

• Create and expand opportunities to encourage stakeholder dialogue, engage historically marginalized and underserved populations, promote cultural competence across all constituencies, and affirm and celebrate the University’s commitment to inclusive excellence.

• Working with the Director of Marketing Innovation, manage allocated budget for PRAx marketing. Work with media buyers and digital marketing agencies. The incumbent may be assigned by the Executive Director as the primary point of contact with such agencies.

• Communicate with agents, artists, and other presenters at PRAx to intake media assets for each season (typically a once-a-year process)

• Provide lead work (plan, assign, approve work) for student employees and interns at PRAx.

10% Audio Tours Digital Platform

• Manage the digital platform for in-venue audio tours (currently STQRY ), including working with staff and supervising student interns to create and maintain audio tours for gallery exhibitions, the PRAx building itself, the garden, and public art at Oregon State University

• Under the guidance of curators, artists, the Executive Director/ AVP , and the Director of Humanities Initiatives, participate in decisions about where to source content and how to construct the tours

• This position isnotresponsible for content expertise for the tours, but for the management of the digital platform app and the look-and-feel of the tours, and consults on the flow of the tours

• Serve as the primary manager of the PRAx photo library, soliciting photos from professional photographers and PRAx staff for marketing and communications purposes

20% Customer Relations Management ( CRM )

• In collaboration with box office staff and OSU Foundation staff, act as a primary authority for PRAx, CFTH , and other patron lists. Pull, manage, and work with CRM data.

• Prepare lists for annual mailings, periodic emails, and other communications

• Under the guidance of the Executive Director and Director of Marketing Innovation, manage PRAx, CFTH , and other lists in accordance with law

• Compile demographic data to maximize strategic communications and build audience engagement with the Arts and Humanities Program

• Work with the Director of Marketing Innovation and Box Office staff to create and oversee CRM policies and procedures

• Acquire and maintain a complete working knowledge of the ticketing system at PRAx, including CRM integration, for the purpose of strategic marketing and, as needed, direct work within the system

15% Donor and VIP Communications

• Collaborate with the Foundation, Box Office, and Events teams on VIP attendance to ensure excellent donor experiences at PRAx, including at both arts and humanities events.

• Maintain a working knowledge of the Friends of PRAx list and VIP attendance to track engagement and promote stewardship of donors

• On behalf of the Executive Director, Director of Humanities Initiatives, Director of Spring Creek Project, or Chief Curator, help construct invitations (lists and contents) for VIPs to visit the Friends of PRAx lounge and attend special events, including receptions, artist meet-and-greets, and similar.

What You Will Need

• Bachelor’s degree in a field relevant to communications, event management, or closely related areas (English, business, hospitality, etc)

• Experience in building, leading, and managing digital campaigns, including a full suite of campaign tools (e.g. Performance Max) and analytical tools (e.g. GA4)

• Passion about the arts and willingness to learn about arts-specific content, lexicons, and communication conventions

• Excellent copy-editing skills and verbal and written communications skills; familiarity with, and commitment to innovation within, digital and technological forms of communication and education.

• Prior experience using data, whether or not in a specially CRM -oriented context, to inform decisions

• Understanding of, and commitment to, justice, equity, inclusion, accessibility, and diversity practices and to embedding those practices throughout audience, along with a demonstrable commitment to promoting and enhancing diversity.

• Ability to motivate, lead, and relate effectively to a variety of people.

This position is designated as a critical or security-sensitive position; therefore, the incumbent must successfully complete a criminal history check and be determined to be position qualified as per University Standard: 05-010 et seq. Incumbents are required to self-report convictions and those in youth programs may have additional criminal history checks every 24 months.

What We Would Like You to Have

• Prior experience managing arts-specific marketing campaigns

• Academic or practical involvement in the relationship between art, science, and technology.

• Work history involving paid as well as organic digital media in a digital agency or other funded-campaign context

• Experience leading agency-and-client relationships from either perspective.

• Knowledge of OSU organizational structures, student engagement channels, and other systems that will promote the ability to collaborate and build audience

Working Conditions / Work Schedule

The incumbent in this position will be expected to flex their schedule according to the requirements of the work. This position may be performed remotely but will be expected to be available for Zoom or Teams meetings at regular working hours. The incumbent will be expected to work on-site for a minimum of three days/month for the purpose of absorbing visual content in the exhibition spaces, attending performances, and meeting with staff for more extensive campaign-planning sessions.

Pay Method Salary

Pay Period 1st through the last day of the month

Pay Date Last working day of the month

Recommended Full-Time Salary Range $60,000 – $75,500

Link to Position Description

https://jobs.oregonstate.edu/position_descriptions/119076

Posting Detail Information

Posting Number P08799UF

Number of Vacancies 1

Anticipated Appointment Begin Date 02/15/2025

Anticipated Appointment End Date

Posting Date 01/23/2025

Full Consideration Date

Closing Date 01/30/2025

Indicate how you intend to recruit for this search Competitive / External - open to ALL qualified applicants

Special Instructions to Applicants

When applying you will be required to attach the following electronic documents:

1) A resume

2) A cover letter indicating how your qualifications and experience have prepared you for this position.

3) A portfolio

You will also be required to submit the names of at least three professional references, their e-mail addresses and telephone numbers as part of the application process.

For additional information please contact:

Burt Rosen

Burt.Rosen@oregonstate.edu

203.470.9948

OSU commits to inclusive excellence by advancing equity and diversity in all that we do. We are an Affirmative Action/Equal Opportunity employer, and particularly encourage applications from members of historically underrepresented racial/ethnic groups, women, individuals with disabilities, veterans, LGBTQ community members, and others who demonstrate the ability to help us achieve our vision of a diverse and inclusive community.

OSU will conduct a review of the National Sex Offender Public website prior to hire.

Starting salary within the salary range will be commensurate with skills, education, and experience.

OSU is a fair chance employer committed to inclusive hiring. We encourage applications from candidates who bring a wide range of lived experience including involvement with the justice system. This job has “critical or security-sensitive” responsibilities. If you are selected as a finalist, your initial job offer will be contingent upon the results of a job-related pre-employment check (such as a background check, motor vehicle history check, sexual misconduct reference check, etc.). Background check results do not automatically disqualify a candidate. Take a look at ourBackground Checks (https://hr.oregonstate.edu/careers/background-checks) website including thefor candidates (https://hr.oregonstate.edu/careers/candidates) section for more details. If you have questions or concerns about the pre-employment check, please contact OSU’s Employee and Labor Relations team atemployee.relations@oregonstate.edu.

Supplemental Questions

Read More at: https://jobs.oregonstate.edu/postings/164039

OSU commits to inclusive excellence by advancing equity and diversity in all that we do. We are an Affirmative Action/Equal Opportunity employer, and particularly encourage applications from members of historically underrepresented racial/ethnic groups, women, individuals with disabilities, veterans, LGBTQ community members, and others who demonstrate the ability to help us achieve our vision of a diverse and inclusive community.