Job Information
Omni Digital Group Junior Social Media Strategist in Coralville, Iowa
Job Title: Junior Social Media Strategist
Department: Client Services
Reports To: Director of Client Services
Position Overview:
We're seeking a creative and detail-oriented Junior Social Media Strategist to join our team. This role is responsible for managing and enhancing the social media presence of our clients by planning, creating, analyzing, and reporting on social media campaigns. The successful candidate will work closely with the Director of Client Services and other internal teams to deliver high-quality social media strategies and content that meet client goals.
Key Responsibilities:
- Content Creation & Posting:
Manage and post content across platforms including Instagram, Facebook, TikTok, YouTube, and other social media platforms.
- Trend Research & Content Strategy:
Identify trending topics and ideas to create engaging, relevant, and timely content for each client's audience.
- Performance Analysis & Recommendations:
Conduct creative assessments of campaign performance, identify areas for improvement, and develop actionable recommendations to optimize results.
- Caption & Ad Copy Writing:
Write compelling captions, ad copy, and other creative text that aligns with each client's brand voice and campaign goals.
- Reporting & Analytics:
Collect and analyze data to create performance reports for each client, offering insights into key metrics such as engagement, reach, and ROI.
- Monthly Planning:
Build and present monthly social media content plans for clients, outlining goals, themes, and scheduled activities.
Qualifications:
Strong alignment with our core values, demonstrating integrity, creativity, collaboration, and a commitment to delivering exceptional results for clients.
Proven experience managing social media platforms for brands, either in an agency or in-house setting.
Exceptional work ethic, with the ability to manage multiple clients and campaigns while meeting deadlines.
A positive, can-do attitude, with a willingness to learn, adapt, and take on new challenges.
Strong understanding of social media trends, tools, and best practices.
Exceptional writing skills with the ability to craft engaging captions and ad copy.
Experience with social media analytics tools and reporting (e.g., Meta Ads Manager, Google Analytics).
Excellent communication and teamwork abilities, fostering collaboration with clients and internal teams.
Key Performance Indicators (KPIs):
Timeliness and accuracy of posts and monthly plans.
Engagement rates and growth metrics for client social media platforms.
Quality and creativity of captions and ad copy.
Performance improvements based on creative assessments and recommendations.
Client satisfaction ratings in quarterly feedback forms.
Meeting campaign deadlines and departmental objectives.
Core Responsibilities:
Regularly post and manage content across key platforms such as Instagram, Facebook, TikTok, and YouTube.
Develop content strategies based on industry trends and audience insights.
Provide creative evaluations of campaign performance and recommendations for improvement.
Write effective captions and ad copy to support client objectives.
Prepare detailed performance reports and analytics for each client.
Collaborate with clients to build and deliver monthly social media plans.
This is an exciting opportunity for someone looking to grow their career in social media strategy and work in a collaborative, fast-paced environment!
